Product Marketing Manager, Infectious Diseases (Lake Forest, Il)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our Rapid Diagnostics Division is looking for an experienced Product Marketing Manager, to join our Infectious Diseases, US Commercial team and will be based out of our office location in Lake Forest, Illinois. This individual will be responsible for marketing activities for the assigned product lines, including development, management, and execution of strategies and tactical programs to achieve business plan objectives and goals.

What You’ll Work On

On-Market Product Strategy & Execution for assigned product line:

• Lead all marketing activity associated with product line(s) or business(es)
• Provide marketing support for the US sales organization as the voice of the product
• both internally and externally (e.g. customer meetings and tradeshows)
• Develop annual plans, including product positioning and competitive selling strategies, and gain leadership buy in to grow product sales, profit, and share.
• Generate market and competitive analyses to identify market trends, customer requirements and competitive strategy, and inform marketing campaigns and strategies that defend and take share.
• Maintain product demand forecast to ensure effective inventory management and support financial planning.
• Train sales personnel on product positioning, marketing strategy and competitive value propositions

Distributor Marketing:

• Lead collaboration between Abbott and distributors’ marketing teams to develop and execute annual marketing calendars.
• Build expertise and act as Subject Matter Expert on distributor-specific marketing tactics to enable innovative approaches that capture mindshare.
• Collaborate with MarComm, and Product Marketing Managers to develop and implement best-in-class collateral for distributor marketing programs including Promotions, Webinars, Website Updates, and Digital Media
• Collaborate with internal and external stakeholders to achieve objectives, including global & US marketing, sales, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, creative and strategy agencies, vendors, retail buyers, and health care professionals.
• Apply disciplined, fact-based judgment to recommendations.

Required Qualifications

• Bachelor’s Degree required.
• 4+ years of product marketing management experience with a proven track record
• Strong written and verbal communication with internal and external stakeholders
• Demonstrated cross-functional leadership and collaboration skills.
• Excellent quantitative, analytic, and problem-solving skills
• Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint, etc.
• Travel up towards 25%

Preferred Qualifications

• MBA
• Experience with diagnostics or medical device distributors and distributors models.
• Familiar with highly regulated diagnostics and/or medical devices environment(s)
• Experience and proficiency with P&L / budget management.

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $97,300.00 – $194,700.00. In specific locations, the pay range may vary from the range posted.