Product Marketing Manager - Investment Accounting
LOCATION
No specific location mentioned; potential for remote work with flexibility.
QUALIFICATIONS
Bachelor's degree in Marketing, Business, Finance, or related field; 7+ years of product marketing experience; strong knowledge of investment accounting, compliance, risk, and tax operations workflows.
RESPONSIBILITIES
Lead marketing efforts for investment accounting product, conduct market research, develop product messaging, execute go-to-market strategies, support sales enablement, and collaborate with cross-functional teams.
INDUSTRY
Financial Services
SHORT DESCRIPTION
Seeking a Product Marketing Manager to drive marketing initiatives for Clearwater Analytics' investment accounting product, ensuring alignment with industry trends and customer needs while enhancing sales strategies.
- Develop and refine product positioning, messaging, and value propositions that resonate with accounting, finance, and compliance professionals.
- Clearly articulate how Clearwater’s investment accounting product delivers unparalleled accuracy, efficiency, and insight for accounting close, risk, compliance, and tax operations.
- Ensure messaging aligns with the company’s overarching vision and drives differentiation in the market.
- Conduct research to understand industry trends, customer needs, and competitive landscape.
- Monitor competitor activity and use insights to inform product strategy and positioning.
- Act as the go-to expert on market dynamics for investment accounting and reporting.
- Partner with customer success, sales, and product teams to gather and synthesize customer feedback into actionable insights.
- Build detailed personas and map customer workflows, ensuring Clearwater’s solutions align with client segments.
- Anticipate industry trends and position Clearwater as the clear leader.
- Lead cross-functional teams in planning and executing successful product launches for new features and enhancements.
- Collaborate with demand generation and content teams to create impactful campaigns, thought leadership materials, and case studies.
- Support regional marketing efforts to ensure localized messaging and campaign success.
- Develop and deliver sales tools, presentations, and collateral that communicate the value of Clearwater’s investment accounting product.
- Provide ongoing training and support to the sales team, enabling them to position and sell the product effectively.
- Design strategies for cross-sell and upsell opportunities, driving additional value for existing clients.
- Define and execute a long-term product marketing strategy aligned with revenue goals and business objectives.
- Analyze marketing performance data to refine strategies and improve outcomes.
- Collaborate closely with senior leaders to ensure marketing initiatives align with organizational priorities.
- Bachelor’s degree in Marketing, Business, Finance, or a related field
- 7+ years of product marketing experience, financial services expertise required
- Strong knowledge of investment accounting, compliance, risk, and tax operations workflows.
- Proven ability to develop and execute go-to-market strategies that drive measurable results.
- Expertise in creating compelling product messaging and positioning for complex solutions.
- Collaborative and adaptable, with the ability to work cross-functionally in a fast-paced environment.
- Excellent communications skills
- Business casual atmosphere
- Team focused culture that promotes innovation and ownership
- Access cutting edge investment reporting technology and expertise
- RSUs as well as employee stock purchase plan and 401k with match
- PTO and volunteer time off to give back to the community
- Defined and undefined career pathways allowing you to grow your own way
- Work from anywhere 3 weeks out of the year
- Work from home Fridays
- Maternity and paternity leave
Salary Range
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