Product Marketing Manager (Los Angeles, Ca)

Full Time • Los Angeles, CA, United States of America

129,489 - 163,962 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

Palo Alto, CA and Los Angeles, CA (Hybrid)

QUALIFICATIONS

3+ years of product marketing experience in B2B cybersecurity or SaaS security, Bachelor's degree, excellent written and verbal communication skills, experience marketing to small and mid-sized businesses, and proven ability to create personas and messaging.

RESPONSIBILITIES

Drive marketing strategy for the SpinOne platform, refine customer profiles and target personas, collaborate with sales and product teams, develop marketing content, support product launches, and report on product metrics.

INDUSTRY

SaaS Security and Cybersecurity

SHORT DESCRIPTION

Seeking a Product Marketing Manager to oversee marketing strategy for SpinOne, drive revenue growth, and enhance market insights within the cybersecurity industry.

About Spin Technology

Spin.AI is a SaaS Security company based in Palo Alto, CA and Los Angeles, CA, protecting enterprises against SaaS ransomware, Shadow IT, non-compliance, data loss and data leak disasters in the cloud.

SpinOne is an all-in-one SaaS data protection platform for mission-critical SaaS Apps, such as Google Workspace, Microsoft Office 365, Salesforce, and Slack. SpinOne is the ultimate SaaS data protection platform that delivers the most innovative last line of cyber defense, SaaS data management, and protection for more than 1,500 organizations worldwide. For more information, please visit: http://www.spin.ai/

The Spin.AI Product Marketing Manager helps drive the overall marketing strategy for the SpinOne platform. This role works with the product, sales, channel, and marketing teams to build and execute the go-to-market plan in order to drive revenue for the product. The Product Marketing Manager helps to identify revenue opportunities, provide market insights, and connect with the buyer. The ideal candidate will have a strong grasp of the cybersecurity market and a deep interest in SaaS security solutions.

Duties:

Refine ideal customer profile based on industry trends, challenges and priorities within target markets
Refine target personas based on insights related to key roles within the buying center, pain points, use cases, value drivers, and the buyer journey
Work with stakeholders to create messaging for products, industries and themes that resonate for both technical and business audiences
Research and provide ongoing insights into competitive landscape including current and emerging vendors, capabilities, differentiators, and opportunities
Work closely with sales and product teams to provide market, product and competitive insights that enable sales to position and sell our solutions with the right strategies, messages, narrative, and tools
Work closely with all marketing functions to build inbound and outbound marketing strategies, messages, and content that will engage target audiences throughout the buyer journey to drive awareness, consideration, preference, and purchase
Work with marketing to create compelling content for target personas including blogs, product overviews, sales presentations, webinars, whitepapers, and case studies
Act as a subject matter expert for webinars, conferences, videos, bylines and interactions with press and analysts
Support new product launches and ongoing product updates to help drive awareness, demand and cross/up-sell opportunities across customers and prospects
Report regularly on product metrics and provide insights into what’s working or not working to drive improvement

Expectations:

3+ years of product marketing experience, or outbound product management experience, in B2B cybersecurity, SaaS security preferred
Bachelor’s degree
Excellent written and verbal communication skills
Experience marketing to small and mid-sized businesses
Experience creating personas, messaging and value propositions
Experience working collaboratively across teams in a fast-paced startup environment

What we offer:

Unlimited PTO
Hybrid Office Attendance
Paid Holidays
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k)
Employee Wellness Program
Great opportunity to work with amazing people

Recent Spin.AI Achievements:

1,500 customers worldwide
Strong partnership with Google. Spin.AI partners with Google Chrome Enterprise to help organizations manage risk for browser extensions.
Spin.AI has been named as a Representative Vendor in the 2023 Gartner® Market Guide for Backup as a Service.
Spin.AI has been named a Strong Performer in The Forrester Wave(™): SaaS Security Posture Management, Q4 2023 Report.
$16M Series A ( July 2022)

Why join Spin?

This is an incredible opportunity to join a fast-paced team with high growth potential to become a new unicorn or decacorn within the next few years.

Dream team of highly motivated and talented people, ambitious goals and challenges that require high analytical, management and communication skills.

EEO Statement

Equal Opportunity Employer

Spin Technology is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

View The EEO is the Law poster and its supplement.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please contact our HR Manager, Shushan Akopian via shushan@spin.ai.

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