Product Marketing Manager, New Homes Construction, Homes.Com in Arlington

Product Marketing Manager, New Homes Construction, Homes.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

What We Are Looking For:

We are looking for a Product marketing manager to join our team. As a Homes.com new construction product marketer, you will be part of a dynamic team that operates as a strategic digital marketing partner to the new homes construction residential real estate industry. This position will partner with our data, product, and sales teams to create a dedicated experience for home buyers interested in new construction.

You will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in B2B marketing, new construction real estate, and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.

This position is located in Arlington, VA and offers the following schedule

4 days onsite / 1 day remote

RESPONSIBILITIES

Develop positioning and messaging for the Homes.com new construction products
Work with the product management team to shape the product roadmap and go-to-market strategy
Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
Research and understand buyer personas to ensure the product is designed and delivered to create value
Translate product functionality and technical details into user benefit and value
Conduct ongoing competitive analysis along with market and customer research
Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including homebuilders and consumers
Coordinate focus groups, client interviews and client testimonials
Support the events team with major sales and industry events
Liaise with Legal Department to ensure all content is appropriately represented
Collaborate with Creative and Content teams to develop marketing assets efficiently and effectively

BASIC QUALIFICATIONS

5+ years of relevant experience in product marketing, with a primary focus on new construction real estate
Strong verbal and written communication skills and comfortable interacting with all levels of the organization
Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
Ability to work effectively across sales, product, research, and training teams
Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
Ability to prioritize, problem solve, multitask, and work independently
Bachelor's Degree from an accredited, not-for-profit University or College

A track record of commitment to prior employers

WHAT’S IN IT FOR YOU?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

#LI-NH1

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Product Marketing Manager, New Homes Construction, Homes.Com

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