Product Marketing Specialist

Description

Responsibilities

• 
  Campaign Development & Execution: Assist in the creation and execution of both digital and traditional marketing campaigns to elevate FS-Elliott’s brand presence, products, and services across diverse markets.
• Digital Marketing & Social Media Management: Oversee and optimize FS-Elliott’s digital presence, including the company website and social media platforms (LinkedIn, Facebook, Instagram). Work closely with vendors for SEO/SEM strategies, paid advertising (Google Ads, LinkedIn Ads), and content marketing to drive website traffic and increase social media engagement.
• Content Creation & Coordination: Collaborate with Product Management and Sales teams to develop engaging, high-quality content for multiple platforms (web, social media, newsletters, blogs, brochures), ensuring content aligns with product messaging and resonates with target audiences.
• Lead Generation & Nurturing: Implement and manage lead-generation strategies through various marketing channels. Collaborate with Sales to ensure smooth and timely lead handoffs, track leads through the pipeline, and provide the necessary support to optimize lead conversion.
• Event Coordination & Promotion: Assist in planning, promoting, and executing industry events, including trade shows, sales meetings, and webinars.
• Vendor & Supplier Management: Maintain strong relationships with external vendors, ensuring the effective execution of marketing initiatives while meeting quality, timeline, and budget expectations.
• Marketing Analytics & Reporting: Regularly track and analyze marketing campaign performance using tools such as Google Analytics, social media insights, and CRM systems. Provide actionable recommendations to optimize campaigns and improve ROI.
• Cross-Functional Collaboration: Work closely across Product Management, Sales, and Engineering teams to ensure alignment on marketing initiatives and continuous feedback loops for strategy refinement.
• Brand Consistency: Ensure all marketing materials and communications are aligned with FS-Elliott’s brand guidelines, maintaining consistency across all channels and ensuring clear and impactful messaging.
• Additional Duties: Provide flexible support for various marketing initiatives, adapting to evolving business needs. Stay abreast of industry trends, best practices, and emerging marketing technologies.

Skills, Knowledge and Experience

• 
  Bachelor's degree in Marketing, Business Administration, or related filed, or 2+ years in marketing role preferably in a manufacturing or industrial setting.
• Excellent written and oral communication skills
• Excellent presentation skills
• Strong organizational, problem-solving, and analytical skills
• Ability to manage priorities and workflow to meet deadlines
• Ability to work independently and as a member of various teams and committees
• Strong interpersonal skills.
• Creative, flexible, and innovative
• Ability to work on complex projects with general direction and minimal guidance.
• Ability to communicate effectively and persuasively in writing.
• Excellent grammatical and spelling skills.
• Proficient with Microsoft Office 365 software, CRM, Google Analytics, and SEO/SEM and social media platform experience are preferred.

About FS-Elliott