Product Marketing Specialist

Job Purpose: Support the development and execution of marketing campaigns and initiatives aimed at increasing brand awareness, generating leads, and driving customer engagement for our Referral Maker product line. Help devise the product marketing strategy for the Referral Maker product line.

Job Summary: Assist with the management and creation of omni-channel marketing campaigns and optimize marketing efforts. Help advise on product marketing strategy and key messaging for the Referral Maker product line. Collaborate with marketing and cross-functional teams, contribute to lead generation efforts, and help track and analyze the performance of marketing initiatives to ensure business growth and success. Key tasks include executing campaigns across various channels, writing content, and providing insights based on performance data.

Responsibilities & Duties (Additional duties may be added as needed.)

• Develop, implement, and monitor omni-channel marketing campaigns. Especially with a strong background in email marketing.
• Write marketing copy for various promotional ads across all marketing channels.
• Help perform audience segmentation as related to our ICP (ideal customer profile) and align key messaging to audiences across omni-channel marketing campaigns.
• Coordinate campaign timelines and deliverables and manage day-to-day execution of marketing activities to drive engagement and conversions.
• Manage content calendars to ensure that campaigns are delivered on time and align with company goals.
• Monitor and optimize campaigns to ensure they are effective and meet key performance indicators (KPIs), adjusting tactics as necessary.
• Collaborate with internal teams to produce marketing materials and assets that support campaigns.
• Create compelling written content for marketing campaigns including for emails, newsletters, social media, blogs, and website.
• Manage email marketing campaigns to nurture leads, retain customers, and drive conversions.
• Analyze data from campaigns to track performance and provide actionable insights.
• Track KPIs for marketing initiatives providing regular updates to senior management on campaign success, return on investment (ROI), and areas for improvement.
• Analyze customer needs, industry trends, and competitor activities to inform marketing strategies and improve campaign targeting.
• Ensure tracking is set up and implemented for marketing initiatives.
• Develop marketing materials and execute campaigns in collaboration with external partners and sponsors.
• Assist in planning and executing marketing campaigns for webinars and virtual events.
• Manage inventory of warehouse supplies including sales collateral and training/member kits.
• Duties and responsibilities may be added or modified as required.

Qualifications:

• The ideal candidate has experience with demand generation marketing and product marketing for software/Saas companies.
• Strong analytical skills to assess campaign performance and provide data-driven insights.
• Ability to think creatively and develop innovative marketing strategies.
• Excellent written and verbal communication skills.
• Solid organizational and project management skills to manage multiple projects and campaigns simultaneously.
• Acute attention to detail.
• Exceptional team player with excellent interpersonal skills, who supports others in a prompt and positive manner.
• Strong relationship management skills.
• Creative thinking and problem-solving skills.

Education and/or Experience

• Bachelors degree in marketing, communications, advertising, or a related field are ideal.
• 2-4 years of experience in B2B or B2C marketing.
• Strong proficiency with MS Office suite.
• Proficient in campaign marketing and marketing execution.
• Proficient with marketing automation platforms (e.g., Marketo, Pardot, HubSpot, etc.)

• Proficient in marketing software (e.g., Google Analytics, Salesforce, WordPress, etc.)
• Experience working with project management software (e.g., Monday.com, Asana, Trello).
• Knowledge of Learning Management Systems (LMS) and online course platforms.

Physical Demands:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit, talk, and/or hear while performing duties.
• Frequently required to use arms, hands, and fingers.
• Occasionally required to stand and walk.
• Occasionally lift and/or move up to 10 pounds.

Work Environment:

The work environment characteristics here are representative of those associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The Servant Leader is subject to indoor environmental conditions, such as in a standard office environment.

Qualifications:

• The ideal candidate has experience with demand generation marketing and product marketing for software/Saas companies.
• Strong analytical skills to assess campaign performance and provide data-driven insights.
• Ability to think creatively and develop innovative marketing strategies.
• Excellent written and verbal communication skills.
• Solid organizational and project management skills to manage multiple projects and campaigns simultaneously.
• Acute attention to detail.
• Exceptional team player with excellent interpersonal skills, who supports others in a prompt and positive manner.
• Strong relationship management skills.
• Creative thinking and problem-solving skills.

Education and/or Experience

• Bachelors degree in marketing, communications, advertising, or a related field are ideal.
• 2-4 years of experience in B2B or B2C marketing.
• Strong proficiency with MS Office suite.
• Proficient in campaign marketing and marketing execution.
• Proficient with marketing automation platforms (e.g., Marketo, Pardot, HubSpot, etc.)

• Proficient in marketing software (e.g., Google Analytics, Salesforce, WordPress, etc.)
• Experience working with project management software (e.g., Monday.com, Asana, Trello).
• Knowledge of Learning Management Systems (LMS) and online course platforms.