Product Marketing Specialist
LOCATION
Not specified
QUALIFICATIONS
Strong understanding of marketing principles, experience in creating marketing materials, and ability to conduct competitive research. Excellent communication skills and the capability to work with sales and product teams.
RESPONSIBILITIES
Lead the creation and distribution of marketing materials, conduct competitive research, stay updated on industry trends, collaborate with sales and product teams, manage product information updates, and enhance content effectiveness.
INDUSTRY
Marketing and Product Management
SHORT DESCRIPTION
Seeking a Product Marketing Coordinator to develop marketing materials and messaging that engage customers throughout their journey while aligning with product positioning.
We are seeking a skilled Product Marketing Coordinator to lead the creation and distribution of key marketing materials, including sell/product sheets, white papers, and other content. This role is responsible for conducting competitive research, staying updated on industry trends, and collaborating closely with sales and product teams to develop compelling messaging. The ideal candidate will translate insights into impactful content that drives engagement throughout the customer journey, while ensuring all materials are consistent with product positioning.
Additionally, the role will include telling product stories across various platforms, managing product information updates, and identifying opportunities for content enhancement. This position requires a strong understanding of solutions, industries, and market trends, and the ability to communicate this knowledge both internally and externally.
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