Product Marketing Specialist

Full Time • Remote, Remote, United States of America

50,398 - 63,815 (Yearly) Added 5 hours, 5 minutes ago

Summary

LOCATION

Remote with possible coordination with regional university partners

QUALIFICATIONS

Bachelor's degree in Business, Marketing, Communications, or a related field, and 1+ years of experience in digital marketing channels and campaigns.

RESPONSIBILITIES

Support the execution of marketing plans, monitor and analyze marketing data, collaborate with functional teams, and communicate marketing activities to stakeholders. Assist in competitive analyses and address partner issues.

INDUSTRY

Education Technology

SHORT DESCRIPTION

Join Risepoint to enhance regional universities' academic programs through effective online marketing strategies, fostering access to quality education for adult learners.

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Support the execution of marketing plans, calendars, campaigns and assets for various university partners and projects including new program launches.
Execute tasks such as writing creative briefs, proofing/QA and tracking partner/legal approvals.
Liaison with functional teams such as email / media / SEO / enrollment to collaborate on ideas and tactics to optimize performance.
Assist in monitoring and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Participate in performance review meetings and support the execution of issue solutions with cross-functional teams.
Effectively communicate and present marketing activities with key stakeholder
Support competitive marketing, industry, and customer analyses to identify key challenges and opportunities.
Collaborate with PMM team members to address partner issues.

Bachelor’s degree Business, marketing, communications or related field of study
1+ years Work in/with digital marketing channels and campaigns (media, SEO, eCommerce)
Skills/Knowledge/Abilities Proficiency Level Required / Preferred:
Computer skills, including proficiency in Microsoft Office –Excel, PowerPoint, and Word Intermediate Required
Project management Advanced
Communication (written and verbal) Advanced Required
Project management tools (i.e.,Workfront), data visualization (Tableau) and web analytics (Google Analytics) systems Basic Preferred
Takes initiative to work independently - Required
Strong interpersonal skills and can collaborate as a team - Required
High attention to detail - Required
Ability to work in a high-pace, entrepreneurial environment Required

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits: