Product Marketing Specialist

Product Marketing Specialist

About Kalkomey

Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more in North America. Since our founding in 1995, our industry and product expertise has grown such that today, we offer over 360 high-quality online educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure our outdoor enthusiasts recreate safely and successfully.

Kalkomey believes passionately that experiencing the outdoors improves our lives as individuals, families, and communities. We leverage our strong foundation in recreational safety education to become the trusted guide for consumers to experience success in all facets of their outdoor endeavors. As passionate as we are in our mission, we are as equally passionate about fostering a work environment that supports our employees’ own strengths and personal passions.

The Product Marketing Specialist is responsible for driving the go-to-market strategy and ensuring the successful launch and promotion of products. This role involves collaborating with cross-functional teams to develop compelling messaging, conducting market research, analyzing competitive positioning, and supporting sales enablement initiatives. The Product Marketing Specialist plays a key role in connecting product capabilities with customer needs, ensuring alignment between product offerings and market demand.

What you will do:

Go-to-Market Strategy

• Develop and execute go-to-market plans for product launches, ensuring alignment with overall marketing and business goals.

Market Research and Analysis

• Conduct market research to identify customer needs, industry trends, and competitive dynamics to inform product positioning and strategy.

Product Messaging and Positioning

• Create and refine product messaging and value propositions that resonate with target audiences and highlight unique differentiators.

Sales Enablement

• Develop and deliver sales tools and collateral to support the Agency Relations team in effectively communicating product benefits.

Content Development

• Collaborate with the content and creative teams to produce marketing materials, including landing pages, videos, knowledge base articles, and additional items as needed.

Campaign Support

• Partner with the broader marketing team to plan and implement campaigns that drive product awareness and demand generation.

Customer Insights

• Gather and analyze customer feedback to guide product improvements and ensure alignment with market needs.

Performance Monitoring

• Track and analyze key performance metrics for product marketing initiatives, adjusting strategies to optimize outcomes.

Cross-Functional Collaboration

• Work closely with product management and marketing teams to align strategies and ensure cohesive execution.

What you will need:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience in product marketing or related roles, with a strong understanding of B2C or B2B marketing dynamics.

• Exceptional communication and storytelling skills, with the ability to simplify complex product features into customer-centric messaging.

• Strong analytical skills and experience with market research and data-driven decision-making.

• Familiarity with digital marketing tools and platforms.

• Experience working with analytical tools such as Google Analytics, Tableau, MixPanel, Looker, etc.

• Proficiency in project management and the ability to manage multiple priorities effectively.

• Creative thinking and a customer-first mindset.

Competencies

Communication: Clearly conveys product value and technical details to diverse audiences; excels in written and verbal communication.

Market Awareness: Demonstrates a deep understanding of customer needs, competitive landscape, and industry trends.

Strategic Thinking: Anticipates market shifts and proactively adjusts strategies to capture opportunities.

Collaboration: Works effectively with cross-functional teams, fostering strong relationships to drive initiatives forward.

Results-Oriented: Focuses on achieving measurable business outcomes through well-executed marketing strategies.

Problem Solving: Identifies and addresses challenges creatively, ensuring alignment between product offerings and market demands.

What We Offer:
In addition to a competitive salary and annual bonus, we offer these great benefits:

• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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