Product Marketing Specialist - Social Media

Scrapbook.com is the most visited papercrafting website and store in the world, happily welcoming millions of crafters every month. At Scrapbook.com, we are passionate about empowering beautiful, meaningful, handmade creation and everything we do is focused on that. In the digital age, living a handmade life is more important than ever. Crafting makes you happier, healthier and more connected, and we're here to help you create.

Important Note about Working at Scrapbook.com:

Scrapbook.com isn’t for everyone. We hold ourselves to a higher standard than most. You will be expected to embrace the Scrapbook.com culture and embody our company’s core values.

Trusting Teamwork: We do our best, care about one another and trust each other.

Intentional Integrity: We honor our word and, if we’re out of integrity, we make it right.

Innovative Problem Solving: We fearlessly identify issues, then prioritize and solve them with the right solutions for our unique business.

Healthy Humor: We laugh together and are warm and friendly.

Before you apply, be sure you share Scrapbook.com’s core values.

How this position fits at Scrapbook.com: Full-time, In-House

As the Product Marketing Specialist - Social Media, you will work on-site, full time, at our headquarters in Gilbert, Arizona. The mission of the Product Marketing Specialist is to expertly manage and enhance the presence of Scrapbook.com and Creative Kindness across social media platforms, ensuring a cohesive and engaging experience while aligning with brand voice, marketing objectives, and business goals. This position will develop and execute strategies to drive growth and engagement through organic and paid efforts. Core functions are prioritized as:

1. Strategic Planning and Execution of Social Media Initiatives

2. Content Creation and Community Management

3. Digital Marketing and Advertising Support

Outcomes

• Will manage our brands’ social media presence (Scrapbook.com and Creative Kindness) and develop and implement a cohesive strategy across all platforms (Facebook, Instagram, Pinterest, YouTube, TikTok, etc.) that supports department objectives and drives growth.
• Will create and curate engaging, on-brand content for all social media channels.
• Will manage social media campaigns per marketing calendar and collaborate with marketing/innovation teams to align social strategies with broader digital/paid ad campaigns.
• Will create visually appealing, on-brand content (text, graphics, videos) using design skills and image/video-editing software. Will assist with product photography and filming/editing as needed.
• Will analyze social media metrics, create reports, and use data-driven insights to refine strategies. Regularly assess campaign performance to identify improvements/optimization.
• Will create paid ad campaigns (Meta Ads, Google Ads, etc.) and content based on company goals and manager direction.
• Will actively engage with our community by responding to comments/messages and participating in questions/answers, fostering a positive and supportive environment.
• Will stay current with social trends and platform updates to maintain a fresh, customer-centric presence for Scrapbook.com, ensuring we stay at the forefront of social marketing.
• Will take on additional responsibilities and projects as assigned, maintaining flexibility.

You Value:

Trusting Teamwork: We do our best, care about one another, and trust each other.

Intentional Integrity: We honor our word, and if we're out of integrity, we make it right.

Innovative Problem Solving: We fearlessly identify issues, then prioritize and solve them with the right solutions for our unique business.

Healthy Humor: We laugh together and are warm and friendly.

You Are an Expert With:

Project Management: You hold yourself and others accountable to goal dates and objectives, are on time, and are consistent with responsibilities. You will proactively reach out and ask, "What can I do next?"

Organization: You have impeccable organization and time management skills with the ability to multitask. You are able to plan and prioritize so that the most important items are accomplished on time.

Computer/iPhone Skills: You are proficient in computer software/programs, applications, spreadsheets, photo editing tools, analytics and industry trends. You make improvement recommendations to managers.

Design/Style: You are skilled in design and have an eye for aesthetically beautiful and effective, customer-centric messaging that fits the papercrafting market and Scrapbook.com demographic.

You Meet the Following Requirements:

• Must have 3-5 years of strategic social media experience
• Bachelor's degree in Marketing or Business preferred, but not required
• Experience with all social media channels - Facebook, Instagram, Pinterest, YouTube, TikTok, etc.
• Has an understanding of paid ads
• Must be able to edit simple graphics with the platform plug-ins. Canva, Photoshop, or video editing is a huge plus!
• Excellent communication and collaboration skills
• Strong writing skills
• Analytical and multitasking skills
• Experience in or passion for papercrafting (scrapbooking or card making) preferred

Scrapbook.com is proud to be a Top Workplaces Award recipient! This recognition reflects our strong, positive culture and our exceptional colleagues who embody our Core Values.

We offer a competitive benefits package including 100% paid medical and dental insurance for our employees, along with a 401k match, and an employee discount.

If you are an experienced marketing professional looking for a challenging role in a positive work environment, we encourage you to apply.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Are you aware that this job opening is for an in-house, full-time position in Gilbert, AZ?
• On a 1-10 scale, how would your past employers rate your expertise with social media platforms and why would they give that rating?
• How comfortable are you with rolling up your sleeves and doing the content-building work required to help us achieve our goals? For example, grabbing the product, setting up the ring light and overhead photo mount in our studio, and making short video or photo clips for social content?

Experience:

• Social media strategy: 3 years (Required)

Work Location: In person