Program Director, Marketing And Communications

This position is instrumental in overseeing and executing marketing and communications strategies to achieve and grow programming and funding goals. The role is pivotal in shaping Hope & Help's narrative, amplifying our impact, and building a strong brand presence that aligns with our mission and values.

The purpose of this position is to lead the development and implementation of organizational marketing, communications and public relations strategies, playing a pivotal role in shaping the organization's voice, expanding its reach, and amplifying its mission across various platforms. Working closely with senior leadership, this role ensures organizational marketing and communications align with strategic goals, and enhances the organization's visibility, impact and engagement.

Key accountabilities include, but are not limited to, strategy development, brand management, media relations, digital and content strategy, public relations and crisis communications, marketing campaign development, team leadership and mentoring, community partnerships, stakeholder engagement, event promotion and ongoing program evaluation.

A bachelor’s degree in marketing, communications, public relations or a related field is required. A relevant master’s degree is preferred.

A minimum of ten years of experience in marketing, communications or public relations with at least five years in a senior leadership role and in a non-profit or mission-driven organization required. Experience in a healthcare or clinical setting is highly preferred.

Additional knowledge, skills and abilities:

• Exceptional written and verbal communication skills
• Media relations and external partnership cultivation
• Brand storytelling and effective content creation
• Digital marketing expertise, including social media, email marketing and SEO/SEM strategies
• Strategic leadership and team development skills including managing crossfunctional teams
• Strong project management skills, certification preferred
• Spanish fluency highly preferred
• Experience managing, segmenting and growing constituents at scale
• Datadriven analytics and ROIfocused market research strategy
• Strong interpersonal skills, socially oriented toward problemsolving and communitybuilding
• Highly developed organizational skills with keen attention to detail and effective task prioritization
• Proficiency in Microsoft Office Suite and marketing technology platforms
• Event planning, targeted promotion and market campaign execution strategies
• Business development and fundraising campaigns

Applicants should be prepared to provide work and writing samples as well as three professional references.

About Hope and Help Center of Central Florida Inc

Welcome to Hope & Help, a non-profit health organization and medical clinic committed to reducing the alarming rates of HIV and STI transmissions in Florida. Our mission is to provide comprehensive health education, prevention, testing, and treatment. We offer free, rapid testing for HIV, Syphilis, and Hepatitis C at various locations to ensure accessibility. The Medical Clinic provides STI testing and treatment options in Orlando, with patient assistance programs ensuring inclusivity. We understand the interconnected nature of health and offer services such as housing assistance, transgender healthcare, and hormone replacement therapy. Six support groups are also available to provide emotional support. healthy and well. Visit us for a warm and welcoming environment where we stand as the beacon of healthcare you need for testing and treatment. Together, let's end the HIV and STI epidemic in Florida.