Program Manager Email Marketing & Retention

Full Time • San Clemente, CA, United States of America

90,000 - 100,000 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

Office environment, with responsibilities pertaining to both eCommerce and brand marketing.

QUALIFICATIONS

Bachelor's degree in Marketing, Digital Media, Business or related field; 5+ years of experience in enterprise email service provider; direct experience with email marketing program management; familiarity with Klaviyo preferred; project management skills and team collaboration experience.

RESPONSIBILITIES

Manage email marketing strategy, execution, and analytics; oversee consumer lifecycle programs; implement segmentation strategies; collaborate with internal teams and third-party providers; consolidate and report on metrics; maintain marketing calendar; and stay updated on industry best practices.

INDUSTRY

Marketing and eCommerce, specifically within the sports and apparel sector.

SHORT DESCRIPTION

Seeking a Program Manager to strategize and execute email marketing campaigns for Sun Day Red, ensuring effective communication and collaboration across teams to enhance eCommerce growth and brand engagement.

This Program Manager is responsible for the managing the strategy, execution and analytics of email marketing for Sun Day Red. This position will plan, create, test, segment and analyze ecommerce and brand marketing campaigns sent via email and SMS/MMS. This role collaborates closely with internal business units as well as digital marketing agencies and third party platform providers. They will also work closely with TaylorMade’s email marketing team, ensuring best practices and strategy between brands.

Essential Functions and Key Responsibilities:

Ownership and delivery of US eCommerce email channel forecast and revenue with associated house file growth and member engagement (opens, clicks and orders)
Strategic planning and oversight of daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
Ownership of end-to-end consumer lifecycle planning. Oversee and develop various touchpoints and programs within the consumer journey including welcome, transactional, informative, win-back, cart-abandonment, etc.
Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, gender and profile).
Works with eCommerce manager to define loyalty program benefits and strategy
Collaborates with brand and digital marketing to ensure consistent marketing voice across channels
Partners with merchandising to ensure campaign support for key product collections and categories
Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals. Provide insights on performance and guidance for program optimization.
Maintain digital marketing calendar that aligns with eCommerce, global marketing, online merchandising and key events
Work cross-departmentally to gather assets, business requirements, development time, marketing goals and objectives, etc.
Maintain current knowledge of best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
Track and analyze trends, competitive landscape, consumer insights and current state of the business
Performs other responsibilities as required

Knowledge and Skills Requirements:

Direct experience managing an enterprise email marketing program and hands-on experience in ESP administrative tools. Experience with Klaviyo strongly preferred
Excellent English written and verbal communication skills
Excellent listening and interpersonal skills
Ability to communicate ideas in both technical and user-friendly language
Must be proactive and seek out new opportunities to improve email program
Highly self-motivated and directed, with keen attention to detail.
Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
Strong knowledge of emerging digital media trends
Strong knowledge of various device platform operating systems
Basic understanding of HTML
Passion for golf and/or sport
Apparel, footwear or golf industry experience preferred.

Education, Work Experience, and Professional Certifications:

Bachelor’s degree in Marketing, Digital Media, Business or related field
5+ years of experience working with enterprise email service provider
Project management skills and exposure to project-based work structures.
Experience working in a team-oriented, collaborative environment.

Work Environment / Physical Requirements:

Office environment, heavy phone and computer use
Light physical effort equal to frequent lifting or moving of lightweight materials.
Regularly required to sit or stand, bend and reach.

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $90,000 - $100,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

#LI-onsite

#LI-AP1

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!