Public Affairs Senior Researcher / Marketing Specialist

About NSCG
Founded in 2012, and based out of Fort Knox, KY, NSCG is a full-service Government contracting firm that supports contracts and consulting efforts on a national level. Through the combination of extensive DoD relationships, technical expertise, successful and ongoing contract past performance, creativity, and innovation, NSCG provides a value-based approach to clients and partners. NSCG works closely with the Military community to enable and staff talent throughout the United States and its territories using our corporate staff of Military Veterans, and our commitment to excellence. NSCG's corporate leadership is comprised of Combat Military Veterans with a passion for serving others. This is exemplified by our innovative staffing and management model, paired with our corporate policy of “people first”.

Summary:
This position is REMOTE (United States-based) position with occasional travel to Arlington, Virginia. The Senior Researcher/Marketing Specialist (Off-Site) will play a critical role in supporting OCPA’s communication objectives by conducting in-depth research, analyzing data, and developing targeted marketing strategies. This position requires a strong understanding of research methodologies, marketing principles, and communication best practices. The successful candidate will possess excellent analytical, writing, and presentation skills, and the ability to work independently and as part of a remote team.

Essential Duties and Responsibilities:

• Research & Analysis:
  • Conduct in-depth market research, including competitive analysis, audience segmentation, and trend analysis.
  • Utilize data analysis tools to gather, analyze, and interpret data from various sources (e.g., social media, website analytics, surveys, public opinion polls).
  • Develop and maintain research databases and reports.
  • Conduct primary research, such as surveys and interviews, as needed.
• Marketing Strategy & Planning:
  • Develop and implement targeted marketing campaigns across various channels (e.g., social media, email, digital advertising).
  • Analyze campaign performance and identify areas for improvement.
  • Develop and maintain customer relationships and build brand loyalty.
  • Stay abreast of current marketing trends and technologies.
• Communication & Collaboration:
  • Communicate research findings and marketing strategies effectively to stakeholders.
  • Collaborate with other team members, including graphic designers, writers, and communications specialists.
  • Prepare presentations and reports to communicate research findings and campaign results.

Qualifications:

• Education: Bachelor's Degree in Marketing, Communications, Sociology, Political Science, or a related field.
• Experience: 5 years of demonstrated strategic/tactical/media communication level experience within the last 10 years.
• Skills:
  • Research: Strong research and analytical skills; Experience with qualitative and quantitative research methodologies.
  • Data Analysis: Proficiency in data analysis software (e.g., SPSS, SAS, R) is a plus.
  • Marketing: Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Communication: Excellent written and oral communication skills; Strong presentation skills.
  • Project Management: Project management and organizational skills
  • Technical: Proficiency in Microsoft Office Suite; Experience with collaboration tools (e.g., Slack, Microsoft Teams)
  • Adaptability: Adaptability and flexibility in a dynamic environment
  • Attention to Detail: Attention to detail and accuracy
  • Security Clearance: Ability to obtain and maintain a Secret Security Clearance.

Preferred Qualifications:

• Experience working with the Department of Defense or other government agencies.
• Knowledge of military operations and culture.
• Experience with digital marketing and social media advertising.
• Experience with customer relationship management (CRM) software.

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