Public Relations Manager
LOCATION
La Mirada, CA
QUALIFICATIONS
Bachelor's degree in communications, marketing, or related field; minimum of 10 years' experience in PR, preferably with a consumer goods leader or senior PR agency role; strong written and verbal communication skills; established media relationships; proven results with strategic corporate PR initiatives; experience with executive communications; strong presentation skills; a customer service orientation.
RESPONSIBILITIES
Serve as company spokesperson, develop and manage PR programs, create training documentation, oversee social media strategies, manage media and blogger relations, draft executive communications, conduct media training, forecast budgets, coordinate events, and manage messaging and positioning strategies.
INDUSTRY
Marketing and Public Relations
SHORT DESCRIPTION
You will lead and implement IQAir’s public relations programs, work collaboratively with senior management, and be a strategic thought leader in PR, driving initiatives to enhance the company's reputation and media presence.
- La Mirada, CA
- Category: Marketing
- Type: Full-time
- Min. Experience: Manager
- Salary: $115,000
For over 60 years, IQAir has been a leader in improving indoor air quality in residential, commercial and institutional markets. IQAir’s vision is to assist people in living longer, healthier lives by providing products and services to help them breathe cleaner, healthier air. For our North American headquarters, located in La Mirada, California, we have an immediate opening for a Public Relations Manager.
Summary
As a key member of the leadership team, the Public Relations Manager will work with senior management to develop, implement, and lead IQAir’s PR programs. The ideal candidate has a passion for, and a deep understanding of, PR and is a thought-leader in PR amid the changing media landscape.
Attributes
- Possess a positive people-centric leadership style with an ability to build strong working relationships
- Strong leadership skills and proven record of cross functional collaboration
- Able and willing to work in a hands-on, collaborative style
- Proven strategic business sense
- Be able to adapt successfully to change in a lead-edge, emerging environment
- High attention to detail, flexibility, follow-through and organizational skills
- A high level of professionalism
- Ability to work quickly and effectively under pressure and to efficiently deal with multiple priorities simultaneously will be the key to success in this position
Responsibilities
- Serves as company spokesperson and is comfortable and skilled in both broadcast and print media interviews
- Through research and training, develop a deep understanding of IQAir’s strategy, products and technologies to answer in depth questions
- Create training documentation for department using videos, documentation, and check list to onboard and maintain team policies and procedures
- Develop objectives and strategies, and manage the implementation of PR programs and initiatives
- Develop PR plans and timelines, write press releases, blogs, and other PR deliverables
- Management and implementation of strategic partnerships, including corporate philanthropic donations and sponsorships
- Establish and manage social media strategies for company and CEO
- Manage analyst, media and blogger relations on behalf of IQAir
- Pitch, secure, and coordinate interviews with executive leadership and subject matter experts
- Oversee editorial dashboard (IQAir product) onboarding for journalists
- Monitor competitive news and recommend competitive strategies
- Manage messaging and positioning strategies
- Draft executive communications, speeches, and business presentations
- Conduct media training
- Accurately forecast budgets and manage a team of direct reports and agency resources
- Pitch and secure new clients for the company
- Coordinate historical data inquires, including database retrieval of archived air quality data
- Coordinate and plan company-sponsored events and logistics, and travel as necessary
- Pitch and secure company media placements and product reviews
- Other projects as assigned
Qualifications
- Must be able to communicate in English both verbally and in written form
- Minimum ten years’ experience; preferably as a PR executive inside a large consumer goods leader or as a senior executive of a PR agency
- Established relationships with journalists, particularly consumer product media, bloggers, and business press
- Proven results with highly strategic corporate PR initiatives
- Experience with executive communications, consumer product marketing, and as a spokesperson
- Excellent written and verbal communications skills
- Demonstrated initiative, solid judgment and creativity
- Ability to work independently and as a team member in a fast-paced, deadline-oriented environment
- Strong presentation skills
- A customer service orientation to ensure company exceeds customer and media expectations
- Bachelor’s degree in communications, marketing, or related field is required
- Master’s degree in communications or MBA is desirable
- Superior knowledge of MS Office Outlook, Excel & Word
Other Requirements
What IQAir offers
- Work with a small, flexible international team
- Extensive on the job training and professional development
- Company with a strong value system
- Work in a Clean Air Facility
- 60-year history of excellence
- A comprehensive benefits package that includes:
- 100% subsidized medical, dental & vision for team member
- 401K Plan with company match, 100% vested from day one
- On-site gym and 24-Hour Fitness Gym Membership
- Wellness Program
- Alternative Transportation & Carpool Incentives
- 14.5 paid Holidays per year
- 12 Day of PTO in first year
- A slide!
and much more!
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