Public Relations & Online Reputation Specialist

Looking for an opportunity with a dynamic, fun, and goal-oriented company? We’re growing quickly and we’re looking for some not-so-typical talent to join our team.

Progress Residential® is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.

Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.

Employment with Progress Residential is conditional on a satisfactory background and drug screen.

Text ProgressJobs to 25000 and you can chat with our Recruiting Assistant Kate who can help you find jobs, apply for jobs and answer your questions.

Overview:

We are seeking an experienced Public Relations and Online Reputation Specialist to manage our company’s public image, coordinate media outreach, and enhance our online presence. This role is critical in maintaining positive community engagement, managing reviews, and ensuring consistency in messaging across all platforms. This role reports to the Sr. Director of Public Relations and will work closely with internal teams, as well as external agency support, to build brand equity, manage reputation, and drive PR strategies that support business objectives.

Key Responsibilities:

• Participate in the development and execution of strategic PR campaigns that align with company goals.

• Manage award submissions at individual, brand/organizational, and industry levels to raise the company’s profile.

• Draft, distribute, and/or manage media materials such as press releases, announcements, and feature stories.

• Pitch content to media outlets and third-party platforms to secure media coverage and backlinks in support of Digital Reputation Management (DRM) goals.

• Cultivate and maintain strong relationships with industry-relevant journalists, media professionals, and influencers.

• Monitor online platforms (Google, Yelp, Glassdoor, etc.) for positive and negative reviews, ensuring timely and professional responses in partnership and coordination with internal teams.

• Coordinate with internal teams for both positive and negative social media comment responses, adhering to company brand voice and guidelines.

• Collaborate with the Progress Content team and create SEO-rich content for placement on third-party sites to enhance search engine rankings and support DRM goals.

• Manage and execute outreach strategies for link building and backlinking to strengthen the company’s online authority and reputation.

• Collaborate with the in-house social media team to share content and messaging across appropriate channels.

• Provide monthly reports on key performance indicators (KPIs), including sentiment analysis, review response rates, media mentions, and DRM progress.

• Track goal progression, identify areas for improvement, and recommend adjustments to strategies based on analytics.

Preferred Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

• 3-5 years of experience in PR, online reputation management, or digital marketing.

• Proven experience in managing online reviews, reputation management tools, and social media platforms.

• Strong writing skills with an ability to craft SEO-rich content and pitch stories to media outlets.

• Experience managing award submissions at various levels (individual, brand, industry).

• Proficiency in media monitoring, PR software, and analytics tools.

• Strong organizational skills, with the ability to manage multiple projects simultaneously.

• Familiarity with SEO, link building, and content marketing best practices.

• Ability to analyze data, report on KPIs, and adjust strategies for improved results.

What you can expect from us:

Progress Residential® offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:

• In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it’s about progress, not perfection.

• We offer competitive compensation, including a performance-based bonus.

• Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 401k match, 10 paid holidays and much more.

Closing Statement:
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.

Progress Residential® is a proud Equal Opportunity employer, m/f/d/v.

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