Public Communication Specialist

Job Posting Information Posting Number PG194320SP

Internal Recruitment No

Working Title Public Communication Specialist

Anticipated Hiring Range $54,000 - $63,233 (Commensurate with Experience)

Work Schedule Monday - Friday, 8 am - 5 pm

Job Location Raleigh, NC

Department Industry Expansion Solutions

About the Department The Industry Expansion Solution is a major component of the State’s economic development operation by diffusing engineering, science, knowledge and technology to North Carolina industry, business, and public agencies for the enhancement of quality, productivity, and environmental protection. This is accomplished by utilizing professional education and technical assistance that meet the needs of business, industry, and healthcare professionals. Advocating the use of engineering science and technology through best practices promotes corporate growth and the creation of quality products and services.

Essential Job Duties The Marketing and Communication Specialist supports NC State University Industry Expansion Solutions, North Carolina Manufacturing Extension Partnership and Minerals Research Laboratory’s marketing, branding and communications efforts. Areas of work include: writing, interviewing, content development, branding, public relations, digital media communications and social media management, content and asset development and implementation.

Responsibilities Include: * Strategic Marketing and Communications: Collaborate with the marketing team to implement a strategic marketing and communications plan for NC State University Industry Expansion Solutions and North Carolina Manufacturing Extension Partnership that advances our mission to provide resources to help the North Carolina manufacturing industry. * Content Creation: Create original content to promote NC State University Industry Expansion Solutions and North Carolina Manufacturing Extension Partnership’s resources, programs, initiatives, and events. Plan, research, and write articles and case studies for the websites, newsletters, and social media posts. Develop graphics as needed for social media content. Participate in the development of video content as needed. * Social Media: Maintain and enhance the NC State University Industry Expansion Solutions and North Carolina Manufacturing Extension Partnership’s social media presence. Build traffic and audience. Curate, repurpose and integrate content. * Website Content: Seek opportunities to contribute to and improve website content, SEO keyword identification, and site functionality. * Newsletters Development: Prepare content for internal and external monthly newsletters to multiple audiences (clients, industry leaders and influencers, partners, faculty, university staff, and co-workers). * Events Coordination: Support in-person and virtual events with promotional materials, invitations, articles, social media, displays, etc. Includes set-up and staffing at events as needed. Perform photography or videography activities during events. Write summary story of the event to share with photos following the event. * Networking: Develop and maintain effective working relationships with communications and media colleagues across campus, and press/media across North Carolina to amplify NC State Industry Expansion Solutions and North Carolina Manufacturing Extension Partnership’s stories, coordinate communications efforts, and learn/share best practices. * Digital and content asset library: Develop, enhance, and curate the library of social media content and digital images and graphics shared with colleagues. Manage inventory of communications templates, logos, marketing collateral, promotional materials, etc.

Other Responsibilities * Other duties as assigned.

Qualifications Minimum Experience/Education Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Other Required Qualifications * Ability to work as part of a team that values brainstorming and collaboration. * Ability and capacity to work independently and take initiative. * Willingness to collaborate, experiment and innovate. * Strong organizational skills. * Ability to effectively manage numerous projects, simultaneously and in various stages of development. * Must be productive, flexible, and able to meet deadlines. * Able to adhere to project process flow and update project status consistently. * Excellent writing, storytelling, and editing skills. * Possess a passion for writing and storytelling. * Moderate level of skill in graphic design: Illustrator, Photoshop, animation, and video software to create engaging images for social media. * Proficiency in Microsoft Office suite and/or Google suite. * Experience working with email marketing platforms and content management systems. * Understand the importance of brand identity and consistency of visuals. * Knowledge of industry trends for effective use of social media, able to follow trends and adjust as needed.

Preferred Qualifications * Professional experience in marketing, communications, or social media management * Experience working in the B2B industry, including an understanding of how to adapt communication styles for small-to-medium-size manufacturing businesses * Experience in public relations and ability to build relationships with media, industry leaders, and influencers * Experience developing video scripts and story ideas, understands basic video software editing for use on social media platforms * Experience in graphic design and Illustrator and Photoshop software.

Required License or Certification * Valid NC driver’s license within 60 days of hire, must be maintained.

Valid NC Driver's License required Yes

Commercial Driver's License Required? No

Recruitment Dates and Special Instructions Job Open Date 10/31/2024

Earliest Close Date- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 11/06/2024

Notice to Applicants Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase “see resume”.

Special Instructions Please include as attachments a resume, cover letter, and contact information for at least 3 professional references.

Position Details Position Number 00103966

Position Type SHRA

Position Classification Band Title Public Communication Specialist

Position Classification Band Level Journey

Position Classification Salary Range $ 35,880 - $ 96,560

Salary Grade Equivalency GN10

Alternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.0

Appointment 12 Month Recurring

Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events Non Mandatory - Emergency Event

Time Limited Position No

Time-Limited Appointment Length (if applicable)

Department Id 140701 - Industry Expansion Solutions (IES) Operations

AA/EEO NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Institutional Equity and Diversity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.