Real Estate Content And Demo Marketing Specialist

We are seeking a Content and Demo Marketing Specialist to add to our growing company.

At PropStream, we're not just transforming the real estate industry; we're redefining it. We're on a mission to empower real estate professionals with the tools and data they need to succeed in today's competitive market. If you're looking for a fun, remote environment where innovation and growth are at the core, you've come to the right place.

It’s time to move your career forward with PropStream!

About PropStream

PropStream, a Stewart Title Company, is headquartered in Orange County (adjacent to Irvine) and was founded on the belief that every real estate entrepreneur deserves access to accurate, reliable, and current real estate data and tools to help them reach their full potential. Our vision is to empower real estate professionals with easy access to the data and tools necessary for succeeding in real estate.

PropStream allows users to search for properties nationwide that meet their exact investment criteria. It is used by real estate investors, house flippers, wholesalers, brokers, agents, and many more industry-related professionals.

As one of the nation's leading real estate data providers, PropStream was acquired by Stewart Title Co. in November 2021 and has been named a Housing Wire Tech 100 Honoree four years in a row from 2021 to 2024.

About The Role

We have a small yet powerful team of talented individuals. Our environment is fast-paced and FUN! We all work closely (although remote) together to get the job done. The ideal candidate will be self-motivated, possess excellent communication skills, and have a POSITIVE attitude! We are looking for an individual who is a self-starter and motivated to learn the ins and outs of our software and real estate data. Any additional real estate knowledge and interest is a huge plus!

We will provide comprehensive training for our new hire, and our entire team will support you!

The ideal candidate will have a passion for product demonstration and community engagement. You should be a proactive and organized content creator, comfortable with writing scripts and presenting to audiences in live or recorded formats—you are capable of engaging a diverse audience. Strong organizational skills and the ability to analyze and report on content performance are essential as you navigate the trends of the digital world with your storytelling.

If you are enthusiastic about creating engaging content, fostering community engagement, and driving product awareness, we would love to hear from you. Join our team and help us demonstrate the value of our products to a global audience!

Do you want to join an awesome (remote) team of great people? If so, we are excited to grow our team and meet our next superstar! Are you the perfect fit for this role? We can't wait to meet you.

About You

This position requires a hands-on individual who is highly motivated, organized, an exceptional presenter, and passionate about educating others through engaging and entertaining content ("edu-tainment"). You should have expertise in using industry-standard tools such as Zoom, Loom, OBS, and various social media platforms. Proficiency in using a smartphone, along with portable audio and visual equipment, to create compelling content for yourself and your colleagues is essential.

Duties & Responsibilities

Reporting to the Head of Marketing and collaborating with other team members, you will be instrumental in disseminating our educational messages. As a Content and Demo Marketing Specialist, you will play a crucial role in showcasing our products and engaging with our community. Your responsibilities will include, but are not limited to:

Story-Telling and Content Development:

• Create engaging scripts for video content aligned with our editorial calendar and product launch schedule
• Develop and write scripts to produce original content that showcases our product and data in line with industry trends for use in demonstrations, social media, blogs and conferences
• Research and monitor competitors and industry trends to refine video and demonstration strategies

Live and Recorded Content Creation:

• Host and/or assist with daily live webinars (3 PM PST) to demonstrate product features and benefits
• Write scripts for video content and new product announcements informed by customer feedback
• Create, organize, and produce resource videos to educate and inform our audience about product features and industry insights
• Work with team members to ensure continuous delivery of webinars and other content
• Assist the marketing coordinator in scheduling content

Event and Partner Management:

• Conduct product demos for partners and organize interviews to enhance collaboration
• Opportunity to travel and go to conferences to speak and present in person

Community Engagement:

• Respond to social posts and foster engagement on live webinars, social media platforms, including, Quora and Reddit, and from time to time other social media platforms
• You are customer-centric and solution-orientated in your approach to meeting the needs of our customers and partners

Bilingual Communication is a plus:

• Perform duties in both English and Spanish to cater to a diverse audience

Reporting Requirements:

Daily, Weekly, and Monthly Tasks:

• Keep tickets updated and delegate tasks as needed to team members
• Provide weekly updates on activities during 1:1 meetings and write detailed reports as required
• Compile a monthly report that covers content volume, impact, reach, and the number of sign-ups generated from webinars
• Report on the overall content produced and its effectiveness

Qualifications

• Minimum 2 years of experience in writing scripts for social media videos and demonstrations
• Minimum 2 years of experience in speaking, front-of-camera social media, and or product demonstrations and sales for a technology company
• Demonstrates personality and is an excellent communicator
• A knack for storytelling and good writing skills to help craft the perfect message
• Has a good understanding of social media mechanisms and how to create engaging content
• Able to give and receive constructive criticism
• Ability to meet assigned deadlines and accomplish tasks as needed
• Proficient working experience with social media tools and demonstration software; Zoom, Loom, OBS or equivalent
• Highly organized and detail-oriented
• Interest in learning and producing video
• Knowledge of video editing software a plus
• Ability to speak in Spanish a plus
• Awareness of SEM and website social optimization
• Interest or passion for real estate, MLS, data, software, and the economy
• Interest in learning and educating
• Experience using Redbooth for ticketing and or task management

Benefits

• Health benefits: Medical, Vision, and Dental
• 401K with company match
• Personal time off 15 days
• Paid Time Off - 12 Core holidays + 2 floating
• Volunteer hours (16 hours) available to be applied to your favorite charity
• LinkedIn Learning and other great discounts for services
• Wellness reimbursement
• Full-Time hours
• Remote Position

PropStream is an Equal Opportunity/Affirmative Action Employer

At PropStream we celebrate diversity. We employ, train, compensate, and promote regardless of race, color, religion, sex, age, national origin, disability, and protected veteran status, as well as any other characteristic protected by federal, state, and local law.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• An 8 hour shift which includes the ability to cover the daily webinar 3-4 PM PST
• Monday to Friday

Application Question(s):

• Please provide a link to your portfolio which could include; video presentation or demonstration; social media posts and examples of your writing style. Only resumes with work examples will be reviewed.

Experience:

• Minimum 2 years of experience in speaking, front-of-camera social media, and or product demonstrations and sales for a technology company.
• Minimum 2 years script writing experience for a business

Work Location: Remote

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Mileage reimbursement
• Opportunities for advancement
• Paid time off
• Paid training
• Parental leave
• Referral program
• Retirement plan
• Travel reimbursement
• Vision insurance

Compensation Package:

• Bonus opportunities
• Hourly pay

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• What experience do you have in the real estate industry?
• Tell us about your experience with social media and/or public speaking.
• What experience do you have demonstrating software products?
• Please provide a link to your portfolio and/or social media accounts.
• What makes you unique and your personality stand out that you would like us to know?

Work Location: Remote