Regional Field Marketing Manager (Remote In Chicago) in Chicago

Home Office Location: Chicago, IL (fully remote)

Reports to: Director, Field Marketing – Experiential Learning

Travel: up to 40%

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst. Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Role Overview:

The Regional Field Marketing Manager (RMM) is responsible for driving Liquid Death brand awareness and trial via retail promotions, sampling and event sales in assigned priority and secondary markets.

The ideal candidate for this role will have experience in these key areas:

Grassroots marketing and/or CPG sales merchandising experience and strong local connections to the Chicago market
A unique enthusiasm for life represented by a passion for cultural experiences across action sports, street art, music hip-hop/rap, punk/rock, and nightlife and the ability to leverage these passions into appropriate activities for Liquid Death
Experience negotiating sponsorship agreements with ability to measure ROI
Ability to anticipate and solve logistical challenges before they occur
Ability to lead / manage Brand Ambassadors, but also get involved in their work load execution if needed
Exhibit high sense of urgency, be well organized, possess a great attitude, be a team player and have the ability to build strong working relationships with all internal and external stakeholders
Experience inspiring confidence and quickly capturing the trust and respect of team/ business partners
Prior successes in driving the creative process (creative mind)

Role Responsibilities:

Work cross-functionally with key internal teams (LD sales team and LD distributor partners) to implement brand experiences across local events, retail samplings and partnerships to increase target customer awareness and build deeper connections with the largest/most valuable distributor partners
Understand the unique challenges of priority and secondary markets and adapt national marketing plans to help drive sales at retail and events
Negotiate, execute, and evaluate partnership and sampling & sales opportunities across local events, festivals, and venues
Manage and lead Brand Ambassadors
Increase brand awareness and drive trial by securing on-brand, local sampling opportunities
Become a collaborative partner with regional high volume distributors to maximize distributor investment, alignment and retail execution
Generate partnership leads across local events, festivals, venues and on-premise
Responsible for local budget management/expenses and adherence to corporate fiscal guidelines/policies
Monitor competitors, identify market nuances and reports/shares relevant activity and information

Qualification Requirements:

A Bachelor degree in business preferred but not required
A minimum of 4+ years of relatable beverage industry Field Sales Marketing or Regional Field Sales experience that required leadership/management of both Brand Ambassadors and Distributor partner relationships
Previous sale platform reporting experience (Qlikview or VIP) preferred but not required
Intermediate Excel skills (data entry, basic report generation) and PowerPoint presentation and negotiation skills
Intermediate level PowerPoint presentation and negotiation skills
Excellent organization & communication skills, ability to multi-task and work within ambiguity and high pressure situations
Ability to work some nights and weekends
Must be located in the Chicago, IL market
Domestic travel up to 40% (mostly regional and to Liquid Death events)
Possess a valid driver's license with access to a registered vehicle (vehicle stipend and fuel card will be provided until given company car)

Physical Requirements:

Ability to lift up to 25 lbs to lift product cases and event supplies

The typical salary range for this position is: $80,000 - $98,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

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Regional Field Marketing Manager (Remote In Chicago)

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