Regional Marketing Coordinator

Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Dental insurance
• Employee discounts
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources

Our swimmers are not only diving into great lessons, our teams are also diving into great communities! At Goldfish Swim School, we care about teaching children to be safer in and around the water, while making their experience golden. Our Regional Marketing Coordinator is responsible for helping us to grow our local area partnerships and share our mission with the community.

O-fish-ial job summary: The Regional Marketing Coordinator will support new and existing Goldfish Swim Schools in the Baltimore/DC region, assisting with marketing planning and tracking, community outreach initiatives, and grassroots marketing. The Marketing Coordinator will be the face of Goldfish Swim School at local community events and with new and existing partnerships. They will drive new members and brand awareness throughout the market.

Duties and Responsibilities:

• Oversee Marketing initiatives and activities for Columbia, Waugh Chapel and Silver Spring schools
• Develop and maintain strong community, B2B, child-care, and educational like-minded partnerships
• Schedule, coordinate, and execute marketing and community events, including external school safety presentations, local festivals, vendor activation opportunities, and in-school special events
• Manage a calendar of all facilities events, sponsorships, donations, etc., and serve as a contact for all events, sponsorships, and donation requests
• Document events, safety presentations, sponsorships, and vendor activation for tracking purposes
• Maintain inventory and distribution for promotional materials, print materials, and other marketing-related items
• Assist with social media during events, capturing images and video and posting to stories in real time
• Perform follow-up from events such as continued communication with the event manager or educational director in the form of an email thank you and scheduling of future event(s)
• Manage lead generation, moving captured leads to the appropriate school’s CRM for lead nurture campaign
• Work with the Director of Marketing to ensure brand standards are maintained and Franchise-provided tools are utilized to maximize effectiveness
• Assist with regional team projects as needed
• Other duties and administrative tasks as assigned

Requirements:

• BA in Marketing, Public Relations, Communications, or a related field (without BA, 5+ years of experience in related field)
• Minimum 2+ years marketing/communications experience; Franchise Marketing experience a plus
• Local to XXLOCATIONXX area
• Administrative duties require working remotely; must have a reliable internet connection, phone service, and a distraction-free environment with ample storage space for marketing materials
• Significant regional travel is required; must have reliable transportation
• Evening and weekend availability to attend events

Desired Skills and Abilities:

• Proven track record in local marketing strategy & execution
• Independent thinker with a teamwork mentality and follow-through
• Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment
• Excellent written and verbal communication skills
• Strong relationship-building skills, confidence in phone, digital, and in-person communication
• Bi-lingual (Spanish/English) a plus, but not required
• Must be able to wear a Goldfish Mascot costume if needed at events
• Must be able to lift and carry ~50 lbs.
• Dedication to living by the company’s Core Values every day and in every interaction:
  • Golden Experience
  • Wow! Customer Service
  • Integrity, Compassion, and Trust
  • Extraordinary Results
  • Celebrate!

Flexible work from home options available.

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.