Saas/Hr Tech Marketing Manager

About AllWork:

AllWork® is a total freelancer management and payments platform. We help companies more efficiently onboard, manage and pay every type of freelancer they need for their business including all hourly, consulting, contract, and project-based workers for both short and long-term assignments across all job functions, departments, and roles. By providing one streamlined platform for total freelancer management, businesses can leverage the new Modern Workforce.

AllWork is seeking a creative, results-driven B2B Marketing Manager to join our rapidly growing team! In this role, you will be responsible for developing and executing marketing strategies that drive growth, brand awareness, and customer acquisition. The ideal candidate will have previous experience in B2B SaaS marketing with an HR Tech company, a deep understanding of digital marketing channels, and a passion for analytics and driving results.

Note: This is a hybrid job that will require occasional travel to our main office in Iselin, NJ.

Job Responsibilities:

Lead Generation:

• Design and execute innovative B2B marketing campaigns across multiple platforms to drive engagement and sales.
• Email marketing strategic creation and execution through ZoomInfo/Amplemarket
• Collaborate with the Sales and Operations teams to align marketing efforts with clear and measurable business objectives

Content Creation:

• Lead the development of high-quality B2B marketing content such as whitepapers, case studies, blog posts, and press releases.
• Develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience.
• Work closely with the sales team to develop the B2B customer experience journey. Familiarity with Wordpress preferred.

Social Media Management:

• Oversee and enhance our social media presence by creating compelling content, managing interactions, and analyzing performance.

Market Analysis:

• Conduct thorough market research and trend analysis to uncover new opportunities and optimize our marketing strategies.

Marketing Materials:

• Assist in the design and production of digital materials, including ads, presentation decks, webinars, and event collateral to support our marketing efforts. Experience with Canva preferred.

Data Analysis:

• Use data-driven insights to inform and adjust marketing strategies. Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness.

Qualifications:

Experience: 5+ years of experience in marketing, with a focus on B2B SaaS products at an HR Tech company.

• Strong interpersonal skills with demonstrated ability to work cross-functionally and build successful relationships internally and externally. Excellent communication, time management, and project prioritization skills are required.
• Content Marketing Expertise: Experience in crafting effective content marketing strategies and implementing them successfully. Excellent written, communication, and presentation skills and proficiency in sales copywriting and editing
• Digital Marketing Knowledge: Solid grasp of digital marketing techniques, including SEO, PPC, and social media strategies. Experience setting up and optimizing Google Adwords campaigns.
• Social Media Experience: Proven track record in managing and optimizing social media marketing campaigns.
• Analytical Skills: Proficiency in marketing automation tools, CRM systems, and analytics platforms - Hubspot preferred. Strong ability to interpret data with high attention to detail to drive marketing decisions

Bonus Skills: Experience with ZoomInfo/Amplemarket, Hubspot, Canva, Wordpress and Google Analytics!

AllWork is an Equal Employment Opportunity employer. We embrace diversity and inclusion, ensuring all qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, sexual orientation, gender identity or expression, marital status, or any other protected characteristic.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Do you live in the NY/NJ area?
• Do you have experience marketing B2B software to senior HR professionals?
• Are you looking within a salary range of $80,0000 - $100,000 per year for this position?

Application Question(s):

• Do you live in the NY/NJ area?
• Do you have experience marketing B2B software to senior HR professionals?
• Are you looking within a salary range of $80,0000 - $100,000 per year for this position?

Application Question(s):

• Do you live in the NY/NJ area?
• Do you have experience marketing B2B software to senior HR professionals?
• Are you looking within a salary range of $80,0000 - $100,000 per year for this position?

Experience:

• B2B marketing: 5 years (Required)

Work Location: Hybrid remote in Edison, NJ 08837