Sales And Marketing Specialist

Full job description

Job Overview:

Top Rail Fence is a national fence installation company dedicated to providing high-quality fencing solutions to residential, commercial and agricultural clients. With a focus on craftsmanship, durability, and customer satisfaction, we strive to exceed expectations in every project we undertake. We are seeking a dynamic and experienced Sales and Marketing Specialist to join our team to help us continue to grow.

As the Sales and Marketing Specialist, you will have exposure to diverse aspects of the business, providing a comprehensive foundation to prepare you for future leadership roles within the company.

Responsibilities:

JOB RESPONSIBILITIES

• Drive lead generation efforts through various channels, including digital marketing campaigns, social media, email marketing, and networking events. Implement tactics to attract and engage potential customers, ultimately converting leads into sales opportunities.
• Manage the sales pipeline from lead generation to closure
• Conduct market research and competitive analysis to identify industry trends, customer preferences, and potential opportunities for innovation. Use insights to inform marketing and sales strategies and stay ahead of market developments.
• Oversee the procurement of materials needed for fence installations, coordinating with suppliers to ensure timely delivery and quality control.
• Gain a deep understanding of all aspects of the business, from sales and marketing to operations and finance, in preparation for assuming broader managerial responsibilities.
• Demonstrate a willingness to take on new challenges and adapt to evolving business needs, exhibiting the initiative and resourcefulness required to excel in a dynamic environment.

Skills:

• Proven experience in marketing and sales roles, with a track record of success in lead generation and revenue growth
• Strong understanding of marketing principles and tactics, including digital marketing, content marketing, and social media
• Analytical mindset with the ability to interpret data and metrics to drive strategic decision-making
• Excellent communication and interpersonal skills, with the ability to build rapport and influence decision-makers
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
• Creative thinker with the ability to develop innovative marketing strategies and solutions.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Self-motivated and results-oriented with a proactive approach to problem-solving.
• Other duties as required

Education and Experience Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• 1-3 years experience with B2C social media marketing or content development
• Direct experience using social media management tools (Hootsuite, Sprinklr)
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Valid driver's license and willingness to travel as needed.

Join us in this exciting opportunity to drive sales and marketing success!

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: From $56,000.00 per year

Benefits:

• Paid time off
• Retirement plan

Schedule:

• Monday to Friday

Experience:

• Sales and Marketing: 1 year (Required)

Ability to Commute:

• Southeastern, PA (Preferred)

Work Location: On the road