Sales Lead Generation And Email Marketing Strategy Manager (B2b / B2c)

About Bodhi Dog:

Bodhi Dog is a dynamic and rapidly growing pet care company dedicated to providing high-quality pet products and exceptional customer experiences. We are seeking a Sales Lead Generation and Email Marketing Strategy Manager to focus exclusively on designing, executing, and optimizing high-converting email marketing strategies and driving lead generation efforts for both B2B and B2C audiences. This role is all about email marketing mastery and sales-driven strategy. If your expertise lies in building powerful email flows, converting leads into loyal customers, and optimizing email campaigns for measurable growth, we’d love to hear from you!

Key Responsibilities:

• Email Marketing Strategy & Execution
• Design and optimize automated email flows (e.g., welcome series, cart abandonment, post-purchase) in Klaviyo to maximize conversions and revenue growth.
• Develop and execute targeted email marketing campaigns that engage segmented audiences and encourage sales.
• Use A/B testing and performance data to continuously refine emails for higher open, click-through, and conversion rates.
• Ensure compliance with industry regulations (CAN-SPAM, GDPR) and maintain high deliverability rates.
• B2B & B2C Lead Generation
• Implement strategies to grow our B2C customer base through email campaigns tailored for individual shoppers.
• Develop a comprehensive B2B lead pipeline for wholesale channels, targeting US-based groomers, trainers, boutique pet stores, and similar markets.
• Source contacts and leads and conduct cold outreach via email to nurture and convert leads into customers.
• Sales-Driven Campaign Development
• Collaborate with the Senior Director of Marketing to create revenue-driving email campaigns around seasonal promotions, product launches, and special events.
• Identify upsell and cross-sell opportunities and incorporate them into automated email flows.
• Leverage SMS as a complementary channel, aligning SMS campaigns with email marketing efforts for consistent messaging and engagement.
• Performance Optimization:
• Track and analyze email performance metrics (open rates, click-through rates, conversion rates) to identify growth opportunities.
• Create visually appealing and conversion-focused email templates that resonate with different audience segments.
• Use data-driven insights to enhance the customer journey from acquisition to retention.

Qualifications:We’re looking for a candidate who specializes in email marketing and sales, not general digital marketing or social media management. Ideal qualifications include:

• Proven experience in email marketing strategy with a track record of driving revenue through optimized email flows (e.g., cart abandonment, welcome series, and retention campaigns).
• Strong background in B2B and B2C lead generation, particularly through email outreach and conversion-focused strategies.
• Hands-on expertise with Klaviyo or similar platforms, including segmentation, analytics, and automation.
• Exceptional skills in crafting sales-focused email copy and creating visually compelling templates.
• A data-driven mindset with the ability to interpret analytics and continuously improve performance.
• Experience launching and managing SMS campaigns as part of a broader email marketing strategy.
• Social media experience is not required—this role is entirely focused on email marketing and lead generation.
• Passion for pets and familiarity with the pet care industry is a plus!

At Bodhi Dog, you’ll be part of a passionate team that is committed to making pet care easier and more accessible through premium products. We offer a collaborative remote work environment, opportunities for professional growth, and the chance to make a significant impact on our business. If you’re a driven individual with a proven track record in sales and email marketing, we encourage you to apply!

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: Remote