Sales & Marketing Manager| Grand River Conference Center
LOCATION
Dubuque, Iowa
QUALIFICATIONS
Bachelor's degree in marketing, public relations, business administration, or a related field; 3-5 years of experience in sales and/or marketing, preferably in a public assembly facility; proficiency in Microsoft Office and publishing software; excellent communication skills; digital expertise.
RESPONSIBILITIES
Develop and implement marketing plans, execute marketing campaigns, manage the sales process for facility rentals, provide exceptional customer service, analyze sales performance data, manage marketing budgets, identify industry trends, create promotional materials, and represent the venue at events.
INDUSTRY
Live Event and Entertainment Industry
SHORT DESCRIPTION
The Marketing & Sales Manager will execute marketing campaigns and drive revenue growth for the Grand River Center, contributing to memorable experiences while managing sales and customer relationships.
This role will pay a yearly salary of $45,000 to $48,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until March 28, 2025.
- Assist in the development and implementation of comprehensive marketing plans for the Grand River Center, collaborating with the Director of Sales & Marketing and internal stakeholders to align strategies with business objectives and revenue goals.
- Execute marketing campaigns across various channels, including digital marketing, social media, email marketing, traditional advertising, and grassroots promotions, to drive sales and event attendance for a diverse range of events.
- Manage the sales process for the Grand River Center’s facility rentals, including prospecting, lead generation, customer acquisition, and conversion.
- Collaborate with venue management, event clients, and external partners to identify sales opportunities, develop promotional offers, and implement sales strategies to maximize sales and revenue opportunities.
- Provide exceptional customer service to clients and guests.
- Utilize venue management systems and sales analytics tools to track leads, monitor sales pipeline, and analyze sales performance data, providing regular reports and insights to inform decision-making and optimize sales strategies.
- Support the Director of Sales & Marketing in managing marketing budgets, tracking expenses, and evaluating ROI for marketing and sales initiatives, ensuring efficient use of resources and alignment with financial objectives.
- Stay informed about industry trends, market dynamics, and competitor activities to identify opportunities for innovation, differentiation, and revenue growth in the entertainment and events industry.
- Collaborate with the team to create compelling content, promotional materials, and sales collateral to support marketing and sales efforts and enhance brand visibility and engagement.
- Represent the Grand River Center at industry events, networking functions, and community engagements to build relationships with potential clients, sponsors, and partners and promote the venues as premier destinations for events.
- Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
- Minimum 3-5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of Public Relations
- Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
- Proficiency with publishing software such as Microsoft Publisher, Illustrator, Canva and Adobe Photoshop
- Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
- Excellent verbal and written communication skills
- Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
- Digital expertise with various digital channels including website optimization, social media, and data acquisition.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc
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