Sales Planner
LOCATION
Fully remote
QUALIFICATIONS
Bachelor's degree or relevant work experience, 1-2 years of experience in digital or broadcast media planning, knowledge of media math, familiarity with podcasting and radio industry, strong communication and computer skills, ability to manage multiple tasks in a fast-paced environment.
RESPONSIBILITIES
Develop and maintain sales proposals, strategize with sales to meet client goals, analyze campaign delivery, adjust proposals for schedule changes, communicate effectively with agencies, support reporting needs for inventory and pacing.
INDUSTRY
Audio Media
SHORT DESCRIPTION
Join Cumulus Media as a Digital Sales Planner to drive revenue through strategic media proposals and support the sales team in achieving advertiser objectives in the dynamic audio landscape.
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Developing, creating, and maintaining sales proposals
Driving revenue through strategic packaging and pricing of Westwood One and Cumulus Media content
Strategizing with Sales to achieve negotiated client goals by creating customized media proposals
Translating the marketing elements into the campaign proposal
Partnering and supporting Sales Managers, Account Executives, Inventory Analysts, and Ad Ops team on the planning and deal life cycle
Analyzing campaign delivery and assigning make-good inventory
Adjusting proposals accordingly in reaction to schedule changes and/or under pacing
Leveraging deal expertise to proactively recommend optimized inventory solutions and opportunities
Communicating effectively with agency contacts in order to properly deliver proposals and revisions, and to fulfill any and all day-to-day requests
Supporting Sales Planning Manager with reporting needs including proactive inventory reporting, pacing, risk reporting and any ad hoc reporting requests as needed
Qualifications:
A bachelor’s degree or relevant work experience
1-2 years’ experience building digital and/or broadcast media plans, with a working knowledge of media math
To be familiar with the podcasting ecosystem and radio industry
An understanding of the advertising/media industry and desire to learn and grow in the rapidly evolving digital landscape
To be comfortable working and engaging with various levels of talent as well as advertisers and agencies
Experience responding to RFPs from National Advertising Agencies
The ability to juggle multiple tasks, while prioritizing your responsibilities in a fast paced, dynamic environment with revolving deadlines
Strong written and verbal communication skills
Strong computer skills including advanced knowledge of Excel and other Microsoft Office products
Strong attention to detail with excellent follow-through
Excellent time management skills
To be a proven team player, capable of managing individual projects
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
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