Search Engine Optimization Analyst

The SEO Content Writer is responsible for implementing SEO strategies; writing website copy; and building, updating, and maintaining web pages for Liberty University. The SEO Content Writer can quickly produce high-quality written content using provided resources and original research to ensure the university’s website stays relevant, accurate, and up to date. Key responsibilities include conducting keyword research, revising existing web pages, writing and building new web pages, and tracking search rankings. Other special projects and analysis as assigned.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Provide recommendations and execute strategies for content development in coordination with SEO goals.
• Perform keyword research in coordination with Liberty University’s business objectives to optimize existing content and uncover new opportunities.
• Write original, powerful SEO content for program pages, degree pages, school pages, and other pages that may be developed in coordination with Liberty University’s business objectives.
• Revise and rewrite existing web pages to optimize SEO value, improve readability, and increase word count.
• Research and write new web pages for new degrees and various projects while meeting tight deadlines.
• Proofread and edit written web content for spelling, grammar, syntax, punctuation, and overall structure/flow.
• Ensure web pages comply with AP format and the Liberty University verbal brand and style guide.
• Review and update web content for relevance, accuracy, keyword optimization, ranking goals, and university campaigns/initiatives.
• Maintain, monitor, and use trustworthy resources to fact-check statistics, claims, and all other relevant facts on the website.
• Build and manage web pages in WordPress.
• Keep pace with SEO, search engine, and internet marketing industry trends and developments.
• Implement link-building campaigns in coordination with Liberty University’s SEO goals.
• Monitor and administer web analytics dashboards, reports, and key reporting tools. Point out key areas of importance in accordance with Liberty University’s goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Use project management tools effectively to track progress and completion of tasks.
• Other duties and responsibilities as assigned.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

1. Passion for SEO and internet marketing
2. Outstanding ability to think creatively and identify and resolve problems
3. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
4. Ability to clearly and effectively articulate thoughts and points
5. High levels of integrity, autonomy, and self-motivation
6. Excellent analytical, organizational, project management, and time management skills.
7. Use project management tools effectively to track progress and completion of tasks.

QUALIFICATIONS AND CREDENTIALS

• Bachelor’s degree in marketing, communication, journalism, English, or a related field.

• Demonstrable experience writing for the web (e.g., blog posts, company websites, university websites, etc.). Submission of writing portfolio preferred.
• Strong command of the English language.
• Ability to write for many different target audiences.
• Passion for SEO, internet marketing, and writing.
• Skilled at multitasking in a deadline-driven atmosphere.
• Attention to detail.
• High level of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.
• Interested in learning new technologies.
• Outstanding ability to think creatively and identify and resolve problems.
• Ability to clearly and effectively articulate thoughts and points – both verbally and in writing.
• Willingness to revise written copy in response to feedback from leadership, the quality assurance/quality control team, departmental clients, and other interested parties.

Preferred

• Graduate Degree

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Passion for SEO and internet marketing

• Outstanding ability to think creatively and identify and resolve problems.

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management, and time management skills.
• Use project management tools effectively to track progress and completion of tasks.

Problem Solving

• Intuitively able to reason, analyze information, events, and warning signs, and apply sound judgment in order to find solutions and solve problems that may be routine or complex in nature.
• Particularly effective in assessing and resolving conflicts and organizational problems in order to increase productivity.

Physical and Sensory Abilities

• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Regularly required to stand, walk, and climb stairs to move about the building.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

The working environment in which one will typically perform the essential functions of this position is a climate-controlled call center or office setting. It is well-lit and the noise level is moderate to loud depending on the location.

Driving Requirements

Use of one’s personal vehicle (or LU vehicles) may be required for travel when performing specific tasks. Proof of a valid driver’s license, an acceptable DMV record, and liability insurance is required.

Target Hire Date

2025-02-03

Time Type

Full time

Location

Lynchburg - In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.