Sem Manager

Job Description

As an SEM Manager, you will be responsible for planning, implementing, and managing the company’s overall search strategy. It covers a wide variety of duties such as web marketing, web analytics, PPC management, content strategy planning, link building, and keyword strategy.

Roles and Responsibilities

• Plan, develop, and implement SEO strategies.
• Work towards organic search optimization and ROI maximization.
• Regularly perform thorough keywords research.
• Identify key SEO KPIs.
• Monitor KPIs such as redirects, click rate, and bounce rate.
• Paid search management including Google Ads, Bing Ad Center and Meta Ads.
• Prepare and present reports regularly.
• Identify the company’s buyer persona to better target identified audiences.
• Pinpoint deficiencies and implement solutions in a timely manner.
• Suggest improvements for process and productivity optimization.
• Implement SEO best practices by working with web developers and marketing teams.
• Keep abreast of the latest SEO and digital marketing trends and best practices.

Requirements

• Experience as a Search Engine Marketing Specialist.
• Hands-on experience with planning and implementing a successful SEO strategy.
• Proven success in SEO.
• Experience in web analytics, marketing, and business development.
• Experience with A/B testing and other testing metrics.
• Knowledge of HTML, CSS, JavaScript.
• Ability to analyze data and provide evidence-based recommendations.
• Critical thinker and problem-solving skills.
• Good time-management skills.
• Great interpersonal and communication skills.

Skills

• SEM
• SEO
• Google Ads, Bing Ad Center and Meta ads management
• Web Analytics
• Testing
• Google Tag Manager
• Call tracking software management
• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience working with SAMH clients, esp. drug and alcohol treatment centers is a REQUIREMENT.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification a plus.
• BS/BA degree preferred.

Compensation & Benefits

• Competitive salary plus performance incentives
• Opportunity to advance your career

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• How many years of experience with SAMH clients (esp. drug and alcohol treatment centers) do you have?

Education:

• Bachelor's (Preferred)

Experience:

• Google Analytics: 1 year (Preferred)
• Google AdWords: 1 year (Preferred)

Ability to Relocate:

• Boca Raton, FL 33487: Relocate before starting work (Required)

Work Location: In person