Sem Specialist

We are looking for a SEM Specialist to join our family! This role has the goal of gradually achieving superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the paid search and search engine optimization field.

At Campers Inn RV, our vision is to be the Trusted Resource and preferred dealership for our employees, customers and partners, and the industry’s innovation leader and positive disruptor. Positioned for global growth, we are the most respected brand in the business, creating value with all of our dealerships by providing career opportunities for our employees and making our communities better. We are guided by our company’s values of Integrity, Teamwork, Continuous Improvement and Corporate Sustainability, at all levels and in all areas of both our business and individual work decisions and actions.

Established in 1966 by Art and Fran Hirsch, Campers Inn RV has grown to become the Nation's Largest Family-Operated RV Dealership with over 35 locations in 18 states. Established on the principle that every customer deserves to be treated fairly and with respect, we focus on providing 5-star customer service to everyone who walks through our doors. Since 2010, Campers Inn RV has been consistently named Top 50 RV Dealership in the U.S. and was recently named, by RVBusiness, one of the Top 5 Blue Ribbon RV Dealerships.

What We Offer

• Ongoing career development opportunities: Specialized job training, certifications, and professional development, and assistance in continuing education
• Comprehensive health and welfare plan to all full-time employees (30+ hours/week), including:
  • Major Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance (Basic, Supplemental, Spouse, and Child available)
  • Employee Assistance Program (EAP)
  • Paid Time Off
  • Qualified retirement plan (401k) with Employer Match
• Fair and competitive compensation

Essential Job Functions

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Build and execute Google Ads, Meta Ads and search engine optimization strategy through competitive research, platform determination, bench marking, messaging and audience identification.
• Generate, edit, publish Google Ads and Meta paid campaigns that drives qualified traffic to the company's various websites.
• Optimize current Google and Meta campaigns to increase conversions.
• Continuously improving by creating and analyzing the appropriate data/metrics. Insights and best practices via Google Analytics, Sales Data and Return on investment data and then acting on the information.

Qualifications

• Education:
  • Bachelor's degree in marketing, communication, business, new media, public relations, or equivalent experience is required.
• License & Certifications:
  • Google Analytics Certification is required
  • Google Ads Certification is required
• Experience:
  • 5 years of Google Ads and Meta Ads management experience.
• Abilities:
  • Google Tag manager experience a plus
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude and detail oriented with good multitasking and organizational ability
  • Fluency in English
  • Proficiency in MS office
  • Knowledge or ability to learn company system applications, such as
  • Systems2K and other applicable software

Camper’s Inn RV is proud to be an Equal Opportunity Employer and Drug Free workplace. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Camper’s Inn RV makes hiring decisions based solely on qualifications, merit, and business needs at the time.