SEM Specialist

Job Overview
We are seeking a motivated and detail-oriented Specialist to join our dynamic team. In this role, you will be responsible for executing various marketing strategies and initiatives aimed at enhancing our online presence and driving performance. The ideal candidate will possess a strong understanding of digital marketing tools and techniques, including Google Ads, SEM, and social media management. You will work collaboratively with cross-functional teams to optimize campaigns and improve conversion rates.

Responsibilities POSTCARDMANIA – Clearwater, FL

Growing fast - Looking for a Search Engine Marketing Analyst (Entry Level)

YOUR MISSION

Online Advertising – Everywhere Small Business (ESB) and DirectMail 2.0 are products we sell to customers that enables them to get the most for their money when running direct mail campaigns. When a customer purchases online marketing with their postcard order, they are able to track results in a variety of ways.

As an SEM Specialist you are the customer’s point of contact regarding the delivery of this service. You help the customer get the best returns on his marketing investment by optimally using the many features and benefits of our proprietary online marketing options. This is a technical position, which requires a strong knowledge of marketing principles, as well as very good communication skills.

SPECIFIC DUTIES INCLUDE

• Setting up the customer’s Google remarketing campaign, which is a form of SEM,
• Setting up the customer’s Facebook campaign,
• Working with the customer’s website contact to get the specific Google code put into their website,
• Working with internal co-workers to get the customer’s banner ads designed and into use,
• Troubleshooting campaigns that go down as needed, and more.

The end result of this position is high-quality search engine marketing campaigns implemented for our customers in a timely manner. We want to give them more leads for their products and services so they are happy and remain our customers for a long time!

SCHEDULE

• This a full-time office position, Monday - Friday from 9-6pm

COMPENSATION

• $18/ hour to start

OTHER BENEFITS & PERKS

• Medical, dental and vision insurance
• 401K
• Short and Long Term Disability
• Paid Vacation time that increases with longevity
• 6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Amazinggg company culture that provides a relaxed yet super productive and challenging work environment

QUALIFICATIONS

• Ability to contribute and forward the overall company culture and PR of PostcardMania
• Computer skills with Word, Excel, Outlook, etc.
• Enjoys helping customers
• Interested in and has basic understanding of Google and Facebook marketing, Pay-Per-Click,
• Ideally some basic HTML knowledge
• Great organization and time management ability, with ability to switch gears as needed
• Professional and friendly Phone & email communication (you must make customers feel welcome and comfortable in alignment with our culture)
• Ability to organize and see projects through to completion
• Ability to type 40 wpm minimum
• Ability to stay on top of projects despite high volume periods
• High ability to positively control people and cycles of action
• Team Player

APPLY NOW for immediate consideration!

ABOUT OUR COMPANY

The Culture

For the last 12 years we have been voted as one of Tampa Bay's Top 100 Workplaces. We have the mindset of a startup, with the backbones of a profitable, 21-year old, $50-million-per-year business that was organically grown with no investment capital. We provide brilliant individuals with a fun and rewarding place to work where they truly consider their co-workers friends. The atmosphere at PostcardMania is casual: we’re in jeans instead of stuffy suits, you’ll likely find a few puppies running around, and you’ll spend your breaks playing ping-pong and basketball or ordering coffee or lunch from our in-house cafe.

What We Sell and Who We Service

PostcardMania helps small businesses grow through effective and affordable marketing campaigns. While the roots of our business began as just direct mail postcard marketing, our campaigns are now exponentially enhanced with our strong catalog of online marketing services, making us truly the best one-stop shop for a small business owners' marketing needs. It is our mission to empower entrepreneurs with the affordable, turn-key marketing tools they need to have the business they always dreamed of - one that is prospering and growing.

Drug & Nicotine Free Workplace

This company is a Florida Drug Free Workplace and nicotine-free workplace. The company requires all employees to complete a pre-employment 6 panel drug screen and nicotine screen; employment status will be dependent on ability to pass this screening on a pass/fail basis.

Open House

Sign up here: https://www.postcardmania.com/openhouse/

• Develop and manage Google Ads campaigns to maximize ROI and drive traffic.
• Conduct thorough research to identify target audiences and market trends.
• Implement performance marketing strategies to enhance brand visibility.
• Oversee budgeting for marketing initiatives, ensuring efficient allocation of resources.
• Manage social media accounts, creating engaging content that resonates with our audience.
• Utilize HTML skills for website updates and enhancements.
• Execute link-building strategies to improve search engine rankings.
• Analyze campaign performance data to identify areas for optimization and improvement.
• Collaborate with team members to develop innovative marketing solutions.

Qualifications

• Proven experience in digital marketing, particularly with Google Ads and SEM.
• Strong understanding of budgeting processes related to marketing initiatives.
• Experience in social media management and content creation.
• Familiarity with performance marketing principles and conversion optimization techniques.
• Proficient in HTML; ability to make basic website updates is a plus.
• Excellent research skills with the ability to analyze data effectively.
• Strong communication skills, both written and verbal.
• Ability to work independently as well as part of a team in a fast-paced environment.

If you are passionate about digital marketing and eager to contribute to our success, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: From $18.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person