SEM Specialist (East Coast)

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Overview: Company Overview Join SALT Dental Collective and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, we have made it our mission to help dentists grow their businesses. SALT is creating a vast network of like-minded dentists throughout the country. At SALT we provide all the support services, so dentists can get back to being a dentist. Position Summary In this role, you will play a key part in developing and executing SEM strategies for multiple websites with the goal of driving traffic, increasing conversions, optimizing website performance, and implementing successful paid campaigns. You'll be able to work on our marketing team to ensure the success of our digital marketing initiatives. Responsibilities: * Manage all aspects of SEO including website audits, identifying and resolving technical issues affecting website performance, on-page and off-page optimization, conversion rate optimization and content marketing. * Create and optimize content on websites including blogs, articles, and landing pages. * Manage all aspects of SEM campaigns including keyword research, ad creation, bid optimization, and performance tracking. * Monitor campaign performance, analyze data, and provide recommendations to improve performance and achieve campaign goals. * Collaborate with marketing team members to align on SEM strategies with overall marketing objectives. * Stay up-to-date with industry trends and best practices in SEM. * Continuously test and optimize campaigns to improve ROI and drive business outcomes.

Qualifications: * Bachelor’s degree in marketing, business, or a related field. * 3+ years of proven technical SEM experience. * Proficiency in keyword research using tools like SEMrush or Google Keywords Planner. * In-depth knowledge of on-page optimization including how to optimize content, meta tags, headings, and internal linking to improve crawlability. * Knowledge of off-page optimization including link building strategy, outreach techniques, and managing backlinks to increase domain authority. * Proven experience with Google Analytics and Google Search Console to analyze traffic trends, user behavior, and campaign effectiveness. * Previous experience managing paid search campaigns (Google Ads, Bing Ads) including keyword selection, ad copywriting, bid management, and performance analysis. * Understanding of CRO principles and techniques to improve website usability, design, and call to action effectiveness. * Strong communication skills to share SEM strategies, findings, and recommendations across multiple audiences. * Ability to effectively manage 10+ websites.

Preferred Requirements* Programming: Proficiency in languages such as HTML, CSS, JavaScript, and server-side languages such as PHP or Python. * Website Development: Ability to build and maintain websites using frameworks, content management systems (CMS), and e-commerce platforms. * User experience (UX): Knowledge of UX principles to ensure the website is user friendly and optimized for conversions.

Benefits* Health Care Plan (Medical, Dental & Vision) * Retirement Plan (401k, IRA) * Life Insurance (Basic, Voluntary & AD&D) * Paid Time Off (Vacation, Sick & Public Holidays)

SALT Dental Partners offers a competitive salary and benefits package, including health insurance, retirement plan, and paid time off in order to attract, develop, and retain our employees.

SALT Dental Partners offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.

For more information on our career opportunities and benefits, please connect with us at recruiting@saltdentalpartners.com.

Recruiting firms may not submit candidate resumes via e-mail. Recruiters are directed to contact our Talent Acquisition team at recruiting@saltdentalpartners.com regarding current vacancies. Pay Range: USD $0.00 - USD $0.00 /Yr.