Senior Analyst - Credit Risk And Campaign Analytics

TITLE: SR ANALYST - CREDIT RISK AND CAMPAIGN ANALYTICS
STATUS: EXEMPT
REPORTS TO: DIRECTOR - PRODUCT ANALYTICS AND RISK
DEPARTMENT: PRODUCT ANALYTICS AND RISK
JOB CODE: 11787
PAY RANGE: $111,800.00 - $130,000.00 ANNUALLY

GENERAL DESCRIPTION:
The Sr Analyst - Credit Risk & Campaign Analytics will be responsible for ensuring the execution of consumer product marketing campaigns. The analyst will work with internal stakeholders from Product, Analytics, Marketing, Information Technology, Finance and Business Intelligence as well as external vendors to ensure campaign specifications are correctly implemented, data is audited throughout the campaign, hand-offs are executed correctly, and campaign timelines are adhered to. This position requires superb communication and presentation skills, attention to detail, technical analytical data expertise, familiarity with marketing integrated marketing campaign design and performance analysis and cross-discipline collaboration. The individual in this role will take charge of designing and managing internal workflows and processes, enabling our team to maximize efficiency and effectiveness. Other responsibilities include create data-driven insights to shape campaign targeting as well as design and monitor campaign measurement solutions. As part of the Product Analytics & Risk team, this individual will also be asked to contribute to various product growth and risk initiatives along the entire product lifecycle and outside of marketing campaigns as well.

TASKS, DUTIES, FUNCTIONS:

• Work with relevant partners to intake segmentation and targeting related business requirements and develop executable solutions that apply complex inclusion/exclusion criteria to originate marketing solicitations to customers and prospects
• Manage relationships and hand-offs with external vendors and internal stakeholders in Product, Analytics, Marketing, Information Technology, Finance and Business Intelligence to ensure error-free execution of campaigns
• Analyze, audit, and review campaign setups, requirements and maintain supporting criteria, selection, and audit documentation
• Develop, maintain and automate complex SAS and SQL logic for the purpose of campaign execution
• Identify opportunities for continuous improvement and automation within campaigns, the prospect database and related data transfer processes
• Build and maintain direct mail and email campaigns within campaign selection tools
• Design, analyze, and operationalize KPIs that link the performance of campaigns to business goals to improve decision-making
• Ensure compliance with applicable standards, rules, regulations, and systems of internal control
• Develop, document and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports
• Perform ad hoc analyses to support development and implementation of key risk or growth strategies for lending and/or deposit products

PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASK:
1. Effective oral and written communication skills required to assist other staff, share reports, coach staff, communicate clearly with management and stakeholders, and perform other related tasks
2. Strong oral and written communication skills required to interact or complete technical analysis with Credit Union staff, management, or vendor partners
3. Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone

ORGANIZATIONAL CONTACTS & RELATIONSHIPS:
1. INTERNAL: All levels of staff and management.
2. EXTERNAL: Vendors, other financial institutions, business partners and industry peers.

QUALIFICATIONS:1. EDUCATION:

• Requires a bachelor's degree in area of specialty (Marketing, Information Technology, Business Administration, Business Analytics, Computer Science, Mathematics, Statistics, Data Science, or similarly quantitative/analytically focused area)
• Equivalent work experience with required knowledge/skills may be substituted for degree

2. EXPERIENCE:

• 8+ years of analytical and data management experience
• 8+ years of e-mail and/or direct mail-based marketing campaign execution

3. KNOWLEDGE / SKILLS:

• Technical Skills
• Required - Expert knowledge in the following systems/applications:
• Expertise in data extraction, manipulation and analysis in SAS, SQL, python, etc.
• Microsoft Excel - Formulas, functions, pivot tables, data connections and automation with macros
• Experience with e-mail and/or direct mail-based touch points
• Preferred knowledge in the following systems/applications:
• Campaign selection tools (Unica, MicroNotes, etc.)
• Data visualization (Power BI, Tableau, etc.)
• Leadership
• Guides internal and external stakeholders to proper resources for inquiries
• Mentor and develop employees throughout the department to assist with skills growth
• Understands the balance of delegation and accountability
• Proactively looks for areas of improvement within the business and strives to find solutions
• Behavioral:
• Self-motivated; can stay focused with minimal oversight
• Ownership of their own professional and personal development
• Attention to detail; ensures accuracy in work product
• Ability to independently prioritize tasks
• Ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues
• Makes sound decisions in the absence of detailed instructions
• Takes initiative to identify, investigate and resolve stakeholder issues, including operational and support situations
• Open minded on new tools and methodologies that could be implemented to improve the team or processes
• Communication and Interaction
• Able to speak in technical and business language and makes complicated information understandable based on the audience
• Ability to ask relevant probing questions of co-workers and external stakeholders to ensure understanding and alignment with business goals
• Adept in resolving conflicts in a professional manner
• Solid presentation skills
• Confident communicating with all levels of management outside the team, including executive leadership

PHYSICAL REQUIREMENTS:
1. Prolonged sitting throughout the workday with occasional mobility required.
2. Corrected vision within the normal range.
3. Hearing within normal range. A device to enhance hearing will be provided if needed.
4. Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
5. Extensive travel by car or public conveyance for out-of-area locations or across the United States.

LICENSES/CERTIFICATIONS:
#LI-Hybrid
THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE. HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES.
REV. 01/21/2025