Senior Analyst, Marketing Analytics (Audience Insights And Targeting)

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY

The position will be the primary analyst supporting the Audience Science team at Universal Destinations & Experiences. With audience insights as the cornerstone, the analyst will play a key role in strengthening the quality of our audience strategies by fueling recommendations to support best practices for targeting and personalizing experiences throughout the guest journey. This person will be responsible for analyzing internal and external data sources to craft detailed audience profiles, mining marketing data to craft clear and concise insights that will guide audience optimization and test-and-learn recommendations. This position will report to the Senior Manager, Audience Insights & Targeting, and will have the opportunity to engage frequently with Marketing & Sales leaders across the organization.

MAJOR RESPONSIBILITIES:

• Leverage 1st, 2nd and 3rd party data sources to develop audience profiles that deliver clear and concise insights that inform and inspire relevant, audience-focused marketing strategies
• Analyze addressable marketing activations and identify successes, trends, and anomalies, making recommendations where appropriate to optimize tactics including targeting.
• Meet regularly with measurement science, media activation and audience strategy teams to discuss audience performance trends and insights that can inform content and targeting strategies.
• Partner with Data Science and Business Intelligence to build standardized reports and dashboards to support monitoring of designated KPIs and trends related to our key audience segments.
• Inform marketing test plans and personalization use cases, including A/B and multivariate testing, to support the marketing learning agenda.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelor’s degree in analytics, marketing, digital media or similar field of study required or equivalent experience.

EXPERIENCE:

• 5+ years of digital, integrated marketing and analytic experience with an emphasis on addressable marketing strategies, media agency or personalization; or equivalent combination of education and experience.
• Previous experience with marketing, media, and customer segmentation strategy required.
• Demonstrated expertise in developing audience profiles or personas to inform marketing strategies.
• Proven experience in crafting and delivering professional presentations, leveraging storytelling to persuasively communicate recommendations to executive leadership.
• Demonstrated experience leading projects without direct supervision.
• A track record of performance meeting targets and objectives.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. .

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