Senior Analyst, Optimization & Insights - Remote

Job Summary:

The Senior Optimization & Insights Analyst is responsible for supporting the evaluation and optimization of marketing strategies. This role focuses on contributing to test & learn initiatives, analyzing experimental data, and providing actionable insights to improve business outcomes. The ideal candidate will have strong analytical skills, collaborate effectively with cross-functional teams, a passion for data-driven strategies, and the ability to translate complex analyses into actionable recommendations.

Essential Duties:

• Collaborate with marketing, finance, and operations teams to assess pricing and promotional strategies.
• Analyze customer and channel performance to generate actionable insights for business improvement.
• Support marketing initiatives by providing data-driven recommendations on campaigns and promotions.
• Develop and maintain regular reports and dashboards using SQL and data visualization tools.
• Assist in tracking key performance metrics and providing insights to inform business decisions.
• Ensure the accuracy and efficiency of reporting to support data-driven marketing strategies.
• Support the execution of A/B and multivariate testing to optimize marketing and sales initiatives.
• Analyze experimental data to evaluate the effectiveness of tests and identify opportunities for improvement.
• Present insights and recommendations from tests to cross-functional teams and mid-level leadership.

Education / Experience:

• Bachelors degree in Data Analytics, Business, Economics, Statistics, Finance, or a related field (Masters degree preferred).
• 3-5 years of experience in data analysis, business intelligence, or marketing analytics.
• Experience with A/B testing, multivariate testing, and basic experimental design.
• Experience working cross-functionally with finance and marketing teams is a strong advantage.
• Experience in multi-unit retail, service industries, or franchise operations is preferred.

Knowledge, Skills And Abilities:

• Proficiency in statistical modeling and hypothesis testing using tools such as R or Python.
• Strong SQL skills and experience with data visualization tools like Tableau or Power BI.
• Ability to synthesize data and translate it into actionable insights.
• Strong verbal and written communication skills, with the ability to present data clearly.
• Basic financial and business acumen, with the ability to understand how data insights relate to business goals.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Collaborative mindset with a focus on supporting team efforts and business initiatives.

Compensation and Benefits:

• Projected salary range: $110,000 - $120,000, DoE
• Benefits package, which is available to all full-time employees and their eligible dependents, includes:

• Medical, dental and vision Insurance
• 401(k) retirement plan
• Life and disability coverage
• Other voluntary benefits
• The Company, in its sole discretion, may modify the above benefits package

Working Climate:

• The ability to sit and/or standing for extended periods of time
• The ability to climb up and down stairs
• Willingness and able to work occasional evenings and weekends as needed
• Identify and manage potential conflicts and challenges; proactively handle problems before they arise

Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis.

FullSpeed Automotive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law