Senior Associate Manager, Commerce Marketing (Temporary)

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Summary
Leads development of annual Commerce Marketing Strategy for assigned brand(s) and/or portfolio of brands. Leads development of programs (flow and periodic) to drive consumer awareness and conversion at the point of purchase, across on-premise, retail and customer.com (as needed) for an assigned brand(s) and/or portfolio. Drives timely creation and execution of programs which support the brand/and or portfolio vision. This could include point of sale elements, digital elements, partnerships, sell sheets/decks, hero creative, activation playbooks, and brand activation guidelines. Leads brand activation through IMP for assigned brand(s) and/or portfolio(s). Develops plans based on brand objective and inclusive of needs and requirements of Customer Marketing and Brand Activation. Skilled at writing insight based, inspiring briefs, project management, and as subject matter expert on Agile marketing teams. Strong influence with cross functionals and heavy engagement and accountability to brand marketing teams. Gathers and applies insight from forwarded deployed Commerce teams as well as all available data and insight sources. Drives overall Commerce Marketing objective to make it easier for people to find, buy and enjoy our brands.

Essential Functions

• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
• Through Integrated Marketing Planning Process (IMP), build strategic recommendation on go-to-market strategy and activation strategy. Develops activation plans and playbook laddering back to aligned strategy. Develop programs or elements to capitalize on opportunity, competitive shift or gap to plan outside of IMP on brand equity/strategy and within budget. Launches program through Customer Marketing and in partnership with DRIVE/sales planning.
• Makes recommendations based on trade-offs and prioritization.
• Maintains deep understanding of consumer decision journey & related insights that provides framework for strategy and programs.
• Stays up to date with understanding of sub-channel needs.
• Understands marketing planning and ties activation to overall brand MarComm plan.
• Translates brand equity from BSP and other foundational brand materials.
• Shares best practices across relevant stakeholders.
• Analyzes and reports on program effectiveness.
• Prepares sales materials in collaboration with DRIVE team as needed.
• Ensures timeliness of all materials and communication.
• Creates scale yet nimble programs that ensure A&P efficiency.
• Ensure consumer and customer insights drives the plan, resulting in targeted execution.
• Drives for break through programming to drive efficiency and outsized share gains.
• Serves as the expert in understanding of and translating Consumer Decision Journey to 360-degree programs, both flow and periodic. Works in integrated way with MarComm and Digital teams to ensure cohesive programs.
• Utilizes a variety of traditional and on-premise data sources to analyze relevant business drivers and deploys best practices to measure channel success and ROI. Gathers insights by observing and analyzing new trends in restaurant/bar and retail industry in addition to competitive activity.
• Manages A&P budgets as assigned.
• Manages agency(ies), both internal and external, relevant to commerce marketing programs/brands.
• Manages all resources marketing expenditures in a highly effective and efficient manner.
• Maintains satisfactory attendance to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
• This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Essential Functions Standard

• Exhibits Intrapreneurship and Ownership behaviors:
• Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
• Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.

Supervisory Responsibilities

• N/A

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications

• Master’s degree plus 4 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State Issued Certificate plus 10 years of years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility
• Required to travel up to 40% of the time to perform job duties.
• Experience effectively presenting information to top management, public groups and boards of directors.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred Qualifications

• Master of Business Administration degree plus 5 years of Gallo brand marketing experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree in Business Administration with a Marketing concentration plus 7 years of marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility.
• Experience with end consumer and retail trade consumer product marketing.
• Strong interpersonal skills and ability to handle difficult situations with all levels of employees.
• Customer-oriented, with strong project management and organization skills.
• Experience taking direction from multiple individuals located in various parts of the country.
• Experience defining problems, collecting data, establishing facts and drawing valid conclusions.
• Skilled in reading, analyzing, and interpreting common scientific and technical journals, financial reports, and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Skilled in presenting information to top management, public groups, and boards of directors.
• Skilled in the use of MS Word and MS Excel at an intermediate level, MS Access and MS PowerPoint at a basic level.
• Skilled in applying advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience working with all levels and functions within the company.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to reach with hands and arms. Up to 40% travel required.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.

Compensation:

• Hiring Salary Range Posted: $46.64 -$77.79 / hour
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Requisition ID: 105479

Gallo does not sponsor for employment based visas for this position now or in the future.

Expected to Close On: 1/18/2025

Location Category: Remote - This position can be remote within the United States with travel to our Modesto, CA headquarters as needed.

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Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

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We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

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