Pfizer
Senior Associate, Web Analytics, Content And User Insights
Full Time
•
New York, NY, United States of America
78,000 - 130,000 (Yearly)
Added 3 weeks, 4 days ago
Summary
LOCATION
Hybrid; additional locations include NYHQ or Collegeville, PA.
QUALIFICATIONS
Bachelor's degree in a related field, 3+ years of experience in web analytics, familiarity with web analytics tools like Adobe Analytics or Google Analytics, strong collaboration and analytical skills, and prior experience in the pharmaceutical or healthcare industry.
RESPONSIBILITIES
Support web analytics and reporting, ensure timely delivery of business reviews, conduct user experience analyses, respond to data inquiries, maintain operational processes, and consult with the leadership team for data-informed decisions.
INDUSTRY
Pharmaceutical and Healthcare
SHORT DESCRIPTION
The Senior Associate will enhance Pfizer's digital presence through web analytics and content intelligence, collaborating with internal and external partners to support digital marketing efforts.
ROLE SUMMARY
The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the development and implementation of web analytics and content intelligence analyses to enhance Pfizer's digital presence. Successful performance in this role requires exceptional cross-functional collaboration skills, as the Senior Associate will closely collaborate with key business partners both internally and externally. They will contribute to the detailed process of report delivery, including defining specifications, ensuring quality assurance, and timely distribution.
The Senior Associate will also be responsible for maintaining smooth operational processes, facilitating on-time presentations, and promptly responding to data inquiries. Their meticulous attention to detail and dedication to efficient workflows will be instrumental in achieving these objectives. This position presents a unique opportunity to have a significant impact on Pfizer's digital marketing efforts. The Senior Associate will contribute to the company's transformation and help shape its digital presence as a leading healthcare organization.
ROLE RESPONSIBILITIES
- Support delivery of web analytics and creative reporting for their line of business including:
- Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).
- Collaboration with Media Measurement colleagues and agency partners to ensure web and creative reporting effectively integrates into end-to-end reviews of media campaign performance reports.
- Contribute to user experience (UX) related analyses, providing insights and recommendations to improve the user journey and optimize website performance.
- Field ad hoc analytic questions, supporting colleagues in use of dashboards
- Track agency activities and ensure timely updates of reporting dashboards when needed (e.g., annual update, website updates mid-year)
- Support quality assurance (QA) checks on dashboards and other analytic updates, ensuring accuracy and resolving any issues promptly.
- Support web and creative test and learn programs for their lines of business, collaborating with stakeholders to design experiments and analyze results to inform future strategies.
- Consult with leadership team to understand and meet their reporting needs, providing insights and recommendations to drive data-informed decision-making.
- Stay up to date with industry trends and best practices in web analytics, content intelligence, marketing, and measurement, continuously expanding knowledge and expertise in these areas.
BASIC QUALIFICATIONS
- Bachelor's degree in a related field (e.g., Marketing, Business, Data Science)
- At least 3 years of experience; OR a master's degree with more than 1 year of experience; OR an associate's degree with 6 years of experience; OR a high school diploma (or equivalent) and 8 years of relevant experience.
- 1 year or more years’ experience in web analytics in a professional environment.
- Prior experience within the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business.
- Familiarity with data-driven media planning and buying approaches.
- Acumen for analyzing data sets and providing actionable insights for executive decision making.
- Strong collaboration skills and the ability to work effectively with cross-functional teams.
- Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products.
- Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
- Strong writing, presentation, and influencing skills.
- Ability to thrive under pressure, take accountability, and meet deadlines, strong attention to detail.
- Excellent listening, time management, organizational and interpersonal skills.
- Demonstrated ability to work in a team environment.
- Exceptional interpersonal skills.
- Creative, innovative problem solver who leads with insights derived from data.
- Experience with Microsoft tools such as Word, PowerPoint, Excel, Teams.
- Team player, flexible, adaptable, energized and ready to roll of their sleeves to help create this new function within Media Measurement!
Other Job Details:
- Last Day to Apply: December 10, 2024
- Additional Locations: NYHQ or Collegeville, PA
- Work Location Assignment: Hybrid, requires 2 -3 days per week from site
- Eligible for employee referral bonus
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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