Senior Brand Manager (Us-Based, Globally Operating)

Responsibilities

• [Brand Vision and Market Expertise]
• Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
• Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.

• 
  [Comprehensive Go-to-Market Plan Development]
• Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
• Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
• Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.

• 
  [Key Promotions Mix and Digital Marketing Management]
• Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
• Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.

• 
  [Strategic Leadership]
• Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
• Own P&L responsibility for assigned titles, ensuring the financial success of the
• brand while meeting profitability goals.

• 
  [Creative and Marketing Campaign Execution]
• Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
• Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.

• 
  [Community Insight and Partner Engagement]
• Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
• Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
• Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
• Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.

• 
  [Cross-functional Coordination]
• Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
• Oversee merchandise and promotional item creation to support brand visibility and player engagement.

Qualifications

• 10+ years of experience in brand management, marketing, or related roles in the video game or entertainment industry.
• Proven success in developing and managing go-to-market plans, paid media, and digital marketing campaigns.
• Strong understanding of brand strategy, positioning, communication, and creative asset development.
• Demonstrated ability to manage P&L, ensuring financial success for major projects.
• Experience managing websites, owned media destinations, and digital advertising platforms.
• Exceptional leadership and project management skills, with the ability to manage complex, cross-functional campaigns.
• Passion for video games and a deep understanding of gaming culture, audience behavior, and industry trends.

Preferred Qualifications

• Experience with first-party marketing partnerships (PlayStation, Xbox, Steam) and hardware marketing collaborations.
• Proficiency in digital marketing tools, analytics platforms, and campaign tracking systems.
• Knowledge of creative production workflows and tools used in marketing asset creation.
• Experience managing merchandise and promotional item creation to support marketing campaigns.

Education

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).

What NEOWIZ Offers

• A fully remote position with flexible work hours for global collaboration.
• Competitive salary and comprehensive benefits package.
• Opportunities to work on a diverse portfolio of innovative and narrative-rich games.
• A dynamic, supportive, transparent, and collaborative work environment.
• Career development opportunities and access to industry-leading tools and training.