Senior Communications Manager, Sports & Entertainment Partnerships

Role Description:

• Lead and execute global communications strategies and campaigns for Lenovo’s FIFA partnerships, targeting both external audiences and internal stakeholders.

• Build and maintain a strong partnership with FIFA, balancing Lenovo’s objectives with those of the rightsholder.

• Drive media coverage of Lenovo’s technology story through established media relationships and the cultivation of new ones.

• Create cross-channel narratives (paid, earned, owned, and social) that showcase Lenovo’s technology through the lens of football fans.

• Bring industry insights and expertise in sports marketing to enhance Lenovo’s communication strategy.

• Collaborate across Lenovo’s communications network (business groups, regions, and markets) to seamlessly integrate FIFA partnership initiatives.

• Inspire and manage external agencies and partners to deliver exceptional results within budget and scope.

• Develop a measurement framework to evaluate the success of FIFA partnership communications, aligning with Lenovo’s broader reputation metrics.

• Serve as a spokesperson for Lenovo’s FIFA partnership when necessary.

Required Qualifications:

• Direct experience working with football (soccer) or similarly high-profile global sports, including live events, e-sports, or gaming, either on the brand or rightsholder side.

• 10+ years of experience in a sports/entertainment communications role, either agency-side or in-house.

• Global experience and mindset gained through living, studying, or working in multicultural environments.

• Flexibility to work outside of traditional hours to accommodate global collaboration and time zones.

• Ability to travel as needed to support global events.

Preferred Qualifications:

• Native or bilingual English speaker with exceptional oral and written communication skills.

• Verifiable existing relationships with sports media professionals.

• Proven ability to thrive in a dynamic, fast-paced, and matrixed environment.

• Skilled at influencing decentralized communications teams to drive unified results, with a focus on collaborating across Lenovo’s business groups and geographic markets.

• Adept at building trust and fostering strong relationships with senior leaders, blending strategic advisory expertise with hands-on execution.

• Self-motivated with a results-oriented mindset, capable of delivering under pressure.

• Bachelor's degree in Marketing, Communications, or related field, Master's degree preferred.