Senior Content Marketing Speicalist

In this role you will wear many hats, but your knowledge will be essential in the following:

• Partner with the marketing and SDR team to understand target audience personas and develop engaging, personalized outreach materials including emails, scripts, and social messages aimed at initiating meaningful conversations with potential clients.
• Create high-quality content that resonates with prospects, effectively communicates the value proposition of Personify Health's products and services, and addresses their pain points and needs.
• Tailor messaging to align with specific industry verticals, buyer roles, and stages of the sales cycle to support the marketing and SDR team to drive engagement and stimulate action.
• Collaborate with the marketing team to leverage content assets, customer success stories, and industry insights to create demand generating campaigns for top of the funnel.
• Conduct ongoing analysis and optimization of messaging and content based on performance metrics and insights derived from sales interactions, aiming to continuously refine and improve the effectiveness of marketing and sales communication materials.
• Stay informed about industry trends, customer challenges, and competitive positioning to ensure content and messaging remain relevant and impactful.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in a sales writing, copywriting, or content development role, preferably in a B2B sales environment or within the healthcare industry.
• Exceptional writing skills and a keen understanding of how to tailor messaging to connect with and motivate potential clients, turning interest into tangible sales opportunities.
• Strong collaboration and communication skills, with the ability to work closely with SDRs, sales leadership, and marketing teams to craft engaging and effective sales messaging.
• Proficiency in analyzing data and metrics to drive content optimization and performance improvement.
• Ability to thrive in a fast-paced, target-driven environment and adept at managing multiple projects and deadlines.

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $75,000 to $85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 5% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

#WeAreHiring #PersonifyHealth

Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.

Application Deadline: Open until position is filled.