Senior Copywriter

About Us

Madden is an award-winning full-service destination marketing agency who believes in the adage that travel builds bridges - and when done right, it also builds communities. Birthed more than 40 years ago as a visitor guide publishing company, our DNA remains storytelling, and we excel at telling distinct, compelling and ownable destination brand stories that impact the communities in which we work.

Our creative is grounded in industry-leading data and strategy, and we place a premium on tapping into human emotions to inspire creativity, which we leverage as a tool to drive impact and action from all of our clients' distinct audiences - leisure visitors, meeting professionals, journalists and the travel trade.

Madden works in agile teams which allows us to staff in close geographic proximity to the clients with which they work, allowing us to be more nimble and offer a higher level of knowledgeable, personal service. We offer full-agency services and omnichannel solutions to create custom campaigns, immersive websites and unique activations, all in service to our clients' business and marketing goals.

About You

You are an experienced copywriter, curious and capable of taking insightful brand strategies and turning them into compelling campaign concepts. The idea of working exclusively in travel and tourism excites you, and you're eager to collaborate with others to help bring the Madden team to new levels of productivity. Your agency background gives you a great understanding of how agencies are supposed to work.

You understand the difference between copy and content, and you can bring both as the situation and opportunity dictate. You're a solid researcher, have great attention to detail, can write across a variety of channels and platforms, and can write in a range of voices to authentically represent different destination brands. In addition, you know how to communicate well with your teammates and clients to build positive relationships and get the job done efficiently and effectively.

About the Job

You'll be responsible for bringing destination brands to life via advertising concepts, and then guide the ideas into other platforms. You'll partner with art directors/designers to tell compelling and unique brand stories, and you'll collaborate with other agency teams during production. In this role, you'll ensure all content is on-brand and consistent in terms of style, quality, voice/tone and is optimized for search and user experience across distribution channels.

On a nitty-gritty level, we are looking for the following:

• You have creative agency experience working in campaign concepting, content production, and short/long-form copywriting
• Skilled in research, understand how to decipher, consolidate and simplify information to make it easily digestible for target audiences
• Experienced in interpreting brand strategies into thoughtful, clever, compelling, original copy
• Experienced in content development and proficient in writing, editing, proofreading, and project management across multiple content channels including web, print, social and publishing
• Able to lead multiple projects from concept to completion, determining and navigating necessary steps to succeed
• Capable of writing in various styles to meet differentiating needs, ensuring all content is on-brand and consistent in terms of style, quality, and voice
• Excels in client communication and presentation skills.
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Communicate, collaborate, and advise clients on content direction and strategic publishing.
• Quick thinker, fast-paced worker
• Revise copy based on internal and client feedback, responding thoughtfully to ensure concepts are protected
• There may be some travel required for this role; approximately once a quarter.

Required skills and qualifications

• Four or more years of professional copywriting experience, with solid portfolio of work
• Exceptional writing and research skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability

Preferred skills and qualifications

• Bachelor's degree (or equivalent) in journalism, English, communications, or related discipline
• Proofreading experience and familiarity with standard style guides
• Experience with content management systems
• Keen eye for detail and appreciation of great design

In addition to these competencies, preferred experience with InDesign, WordPress, marketing or agency work, or writing complex documents like proposals is appreciated.

Please submit your resume along with the following examples of your work:

• Advertising campaign concepts
• Some combination of social media ads/posts, blog writing, and website writing

Don't Meet Every Single Requirement Here?

That's ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you're excited about this role but your experience doesn't align perfectly, we still encourage you to apply. With different voices, backgrounds, and histories, we can come together to create a better place to work and produce/improve products for our clients. And who knows? Maybe we have a fit for a great person like you in another role that you hadn't even considered.

What You Will Get From Us

We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences. Most importantly, you'll have support to help fill in the gaps as you settle in.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work and who share our ambition to create the world's best digital market agency.

About the Interview Process

Our goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps:

• Round 1: Interview with HR
• Round 2: Interview with Creative Directors/Brand Strategy Lead/Team Members
• Round 3: Assignment
• Round 4: Interview with Team Lead

We do not offer Visa sponsorship or relocation services at this time.

Madden Media is an Equal Opportunity Employer. #LI-REMOTE