Senior Copywriter

Hybrid role 3X a week in office in Elk Grove, CA; no remote capabilities

ALLDATA is the industry’s #1 choice for unedited OEM automotive repair and collision information. Founded in 1986, the Elk Grove, California-based company has more than 115,000 subscribers worldwide who rely on us for access to the OEM-accurate information and procedures they need for safe and accurate repairs. More than 400,000 technicians trust ALLDATA’s industry-leading software solutions for faster diagnostics, updated OEM information covering 95% of vehicles on the road today, and simpler shop management. With the support of our parent company, AutoZone, we are an employer of choice for those who are passionate about working for a leader in the automotive software industry.

Position Summary:

The ALLDATA Copywriter will be a key member of the Marketing Team responsible for writing and creating content used across all Marketing initiatives that is on point with Brand and Content Strategy. This individual will excel at writing copy that educates our prospective customers on ALLDATA products, drives SEO and moves prospects through the customer journey; identifies with the automotive industry and the ability to clearly communicate product benefits while keeping a conversational, helpful and relevant tone. This role is responsible for the strategy and creation of the Brand Voice that will be the basis of every communication.

Position Responsibilities- Other duties may be assigned:

• Follow and hone the ALLDATA brand voice (with Content Marketing Manager)

• Develop effective and compelling content that reflects the ALLDATA brand voice

• Follow the brand voice style guide to increase production efficiency and rate of content output

• Write, proofread and edit for all marketing channels: website, emails, Press Releases, Advertising, Social Media, White Papers, surveys, collateral, video scripts, Newsletters, Webinars, internal communications.

• Write to improve inbound marketing and website performance (with the SEO Manager and Lead-Gen Manager)

• Gain solid understanding about the ALLDATA customer, the ALLDATA products and apply to daily work

• Make 4 phone calls a day to prospects or existing customers

• Create 2 opportunities, conduct 2 demos and set 2 appointments a day

• Start their day at an AutoZone Store

• Provide input to management concerning industry trends within the territory.

• Ability to work some nights and weekends at local tradeshows, customer and partner events.

• Ability to cultivate relationships with strategic distribution partners.

• Drive ALLDATA’s unique value propositions.

Position Requirements:

• B.A. degree or equivalent experience
• 5+ years real-work fulltime experience with copywriting and editing
• Experience in creating a brand voice, content strategy and/or voice guidelines
• Experience in writing for an eCommerce site, demonstrates best practices for SEO/SEM
• Experience working in an in-house creative environment or agency
• Preferred: experience in the automotive industry
• Preferred: experience writing technical and informational articles within the automotive or related industry
• Advanced writing, grammar, spelling, editing and English skills with a creative flair
• Excellent communication and organizational abilities
• Ability to understand the advantages of software technology and develop copy that concisely explains the benefits to the appropriate consumer
• Understands the mentality of the “maker” – someone who works with their hands
• Ability to visualize how every copywriting project connects to the overall content strategy
• Highly efficient at producing work, meets deadlines and keeps others informed of work plans and progress toward goals
• Clearly conveys and accurately receives information by a variety of methods and in various situations. Takes and gives constructive feedback.
• Works well within fun yet focused marketing team environment
• Works well with cross-functional teams
• Self-motivated with the ability to prioritize
• Preferred: Ability to write helpful automotive articles that support our tagline of “Automotive Intelligence”
• Preferred: Interest in the automotive industry

Salary: $62,900 – 105,000