Senior Copywriter

Why Join CCRM Fertility? CCRM Fertility is a global pioneer in fertility treatment, research, and science, specializing in IVF, fertility testing, egg freezing, preimplantation genetic testing, third party reproduction and egg donation. As one of the leading providers of fertility healthcare services in the nation, CCRM is committed to hiring the best people in the industry. CCRM Fertility’s diverse team of professionals have play a large role in helping families grow and changing lives. We take pride in providing our employees with meaningful employment, a supportive culture, and a well-balanced personal and work life alignment. For more information, visit www.ccrmivf.com.

How You Will Make an Impact: The Senior Copywriter works to create high-impact campaigns that engage and empower prospective and current patients in the fertility healthcare space. This position work closely with the marketing team, ad agencies, and clinic teams to gain insights into our patients, the patient journey, and the value of our care model to create organic and paid campaigns across digital, social, and print that support patients in their fertility journey through a combination of informative and conversion-focused content.

What You Will Do: Under the direction of the Content Director, the Senior Copywriter is responsible for developing and optimizing all content to drive engagement and conversions across our growing patient population. This position works closely with a team of professionals focused on content creation, design, web design and development, social media and PR to drive patient engagement and support new patient acquisition via the creation of innovative content across digital and print channels for our high-growth organization.

• Content Strategy: Work with the marketing team and content director to support the creation of content strategies and road mapping to improve the patient journey, strengthen the brand, and drive new patient acquisition.
• Content Calendars: Work with the Content Director to build monthly content calendars and initiatives; Collaborate with the internal marketing team and ad agencies to create timelines that meet campaign launch deliverables.
• Paid Digital Campaigns: Work closely with the marketing, agency, and clinic teams to create paid Google and Meta campaigns that drive patient acquisition. Participate in internal brainstorming sessions, provide new ad concepts, create ad content (caption, headline, text, video overlay, CTA), gain approvals, and provide content to media agencies to launch campaigns on time. Create conversion-focused content for landing pages to provide a seamless and frictionless patient journey. Gain a deep understanding of the CCRM value proposition and patient journey to create inspirational and engaging content and campaigns to support prospective patients in their quest to build families.
• Organic/Web Content: Work with outside agency to gain SEO insights and strategic and tactical priorities. Author high-performing, SEO-friendly digital content including blogs, organic social posts, paid social ads, infographics, newsletters, web pages, etc. Produce content across social media platforms including Instagram, Facebook, YouTube, TikTok, LinkedIn and Twitter.
• Referral Campaigns: Work with Content Director, marketing team, and cross-functional teams to develop compelling and creative presentations. Create focused campaigns including in-clinic events and respective collateral, print collateral, and email content. Curate content for infographics, blogs, and videos that align with the current marketing campaigns.
• In-Clinic Collateral: Work with clinical teams to create printed content such as brochures, posters, signage, etc. to enhance the in-clinic patient experience.
• Brand Management: Understand brand perception and identify initiatives to continuously improve CCRM’s brand identity. Act as a key SME for CCRM’s brand personality, values, and voice. Collaborate across departments to identify activities and create engaging storytelling tactics across social platforms to promote our brand identity. Ensure brand consistency across digital and print channels through tone, voice, and terminology.
• Public Relations: Write engaging press releases and social posts for new clinic openings, clinic acquisitions, and other ad hoc newsworthy items.
• Reporting: Assist in monitoring content performance and reporting on content analysis, metrics, and KPIs.

Other Duties: This job description is not designed or intended to contain a comprehensive listing of activities, tasks, responsibilities, or duties that required of this position. Duties, responsibilities, tasks, and activities of this position are subject to change at any time.

What You Must Bring:

• Bachelor’s degree in journalism or communications, or related field, or substantially equivalent relevant work experience, required.
• 5+ years of copywriting experience with an agency or in-house marketing team.
• A portfolio that shows strategic and conceptual campaign thinking applied across a range of deliverables, including digital advertising, organic, web and print.
• Skilled at creating content for a combination of paid, organic, and brand campaigns.
• Ability to collaborate cross-functionally to synthesize key messages into clear, compelling, and impactful deliverables.
• Excellent creative writing, critical analysis, and editing skills.
• Experience supporting social media for a brand, or a personal passion for social media combined with experience writing for a brand.
• A working knowledge of SEO and how it applies to content marketing.
• Working knowledge of Microsoft Office (Excel, Word, PowerPoint).

Working Conditions: The physical demands described here are representative of those which should be met, with or without reasonable accommodation (IAW ADA Guidelines), by an employee to successfully perform the essential functions of this job. This job operates in a professional office setting. While performing the duties of this job, the employee will interact with others, sit/stand at a desk, work on a computer, and spend prolonged periods preparing and analyzing data and figures. Employees will use standard office machines and equipment.

CCRM’s Compensation: The salary range represents the national average compensation for this position. The base salary offered will vary based on location, experience, skills, and knowledge. The pay range does not reflect the total compensation package. Our rewards may include an annual bonus, flexible work arrangements, and many other region-specific benefits.

Pre-Employment Requirements: All offers of employment are conditional upon the successful completion of the CCRM Fertility onboarding process, including verification of eligibility and authorization to work in the United States. This employer participates in the E-Verify Program in order to verify the identity and work authorization of all newly hired employees.

Equal Employment/Anti-Discrimination: We are an equal-opportunity employer. In all aspects of employment, including the decision to hire, promote, discipline, or discharge, the choice will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.