Senior Copywriter

req21700

Marketing & Brand Management

https://marcom.arizona.edu/

Main Campus

Tucson, AZ USA

The Senior Copywriter will develop copy that elevates the university's brand and reputation with local and national audiences. Reporting to the Assistant Director of Content Strategy, this position will be responsible for ideating, writing, and managing content that aligns with the university's goals. This person will be part of a highly collaborative, highly active creative and content team that includes graphic designers, photo/video professionals, and social media creators. The ideal candidate is a strategic omni-channel thinker, a message-driven storyteller, and eager to collaborate in a team setting to bring the university brand to life for mass audiences.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs.

• Ideate, concept, write, and manage engaging content that aligns with the university's brand goals, with a particular focus on advertising and marketing, video scripts, social, and web content creation.
• Write and pitch brand aligned concepts for traditional and non-traditional advertising including out-of-home, digital, TV, radio, etc.
• Develop annual content calendars and seasonal plans to meet the unique needs of diverse audiences and platforms while maintaining a cohesive brand voice.
• Stay informed about emerging content trends and platforms and incorporate innovative formats to enhance engagement.

Email Marketing

• Develop email marketing strategies, including content creation, audience segmentation, and performance analysis to optimize campaigns. Test subject lines, layouts, and CTAs to improve open and click-through rates.
• Develop working knowledge of in-house CRM including but not limited to content building, template implementation, user journeys, customization, list building, etc.

Collaboration

• Work closely with creative director, art directors, designers, photographers and videographers to ensure that written and visual content marry seamlessly. Attend photo and video shoots as necessary to ensure alignment.
• Conduct interviews and gather soundbite content for various projects.
• Interface with other departments and stakeholders to ensure content consistency and alignment with broader university initiatives.
• Participate in brainstorming sessions to generate fresh ideas and ensure alignment with strategic priorities.
• Implement edits and feedback from internal and external partners as needed.

Content Strategy & SEO Expertise

• Collaborate with the Assistant Director of Content Strategy to execute content strategies that align with the university’s marketing and brand objectives, incorporating SEO best practices to enhance the visibility and ranking of university content across digital platforms.
• Analyze keyword research to guide content creation and optimize existing content for search engines.
• Review SEO performance metrics and recommend adjustments to improve rankings and organic reach.

Performance Analysis

• Monitor and analyze content performance across platforms, using data-driven insights to adjust strategies and improve outcomes.
• Create detailed reports that translate performance data into actionable recommendations.
  Identify trends and opportunities to enhance audience engagement and campaign effectiveness.

Knowledge, Skills, and Abilities (KSAs):

• Skilled in written and verbal communication with a strong command of grammar, punctuation, and syntax.
• Demonstrated knowledge of digital marketing strategies and current trends.
• Ability to create compelling copy for multiple marketing channels and formats, with examples of repurposing content across media.
• Demonstrated ability to craft engaging, audience-focused stories, with a strong understanding of how to captivate and connect with audiences through storytelling.
• Ability to conduct research and synthesize information from diverse sources.
• Proficiency in adhering to and maintaining a consistent brand voice and guidelines in marketing materials.
• Demonstrated understanding of SEO best practices, including strategic and seamless incorporation of keywords into copy.
• Skilled in working collaboratively in cross-functional team environments to achieve shared goals.
• Demonstrated high proficiency in attention to detail, proofreading, and editing written content.
• Proficiency in organizational and time management skills.
• Demonstrated proficiency using content management systems and other relevant software tools.
• Demonstrated ability to adapt to changing priorities and deliver high-quality results in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience in higher education or a similar field.
• Experience with data analysis tools and techniques for content.
• Minimum of 5 years of experience in copywriting, preferably in an agency or marketing environment.

Exempt

Full Time

40

1.0

Fiscal

Communication and Marketing

Yes - Full Benefits

$59,404 - $74,254

salary at 1.0 full-time equivalency (FTE)

8

The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The Grade Range Minimum, Midpoint, and Maximum Fields listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.

$59404

$74254

$89105

PC3

Marketing

Communications & Marketing

Name-based criminal background check (non-security sensitive)

1

Ivy Morris
Assistant Director, Content Strategy

1/23/2025

Yes

Resume, Cover Letter, and One Additional Document

Application Process:

Interested candidates should submit a resume, cover letter, and a portfolio of relevant work.
Applications will be reviewed on a rolling basis until the position is filled. Qualified applicants will be required to attend an in-person interview.

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.
Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.