Albertsons
Senior Copywriter, Seo & Ai
LOCATION
Preferred base in Pleasanton, CA, with options for Boise, ID, or various regional offices including Seattle, WA; Portland, OR; Denver, CO; Dallas, TX; Chicago, IL; Fullerton, CA; and Phoenix, AZ.
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, English, or a related field; proven experience in copywriting with an SEO focus; understanding of SEO principles and tools such as SEMRush and Google Search Console; excellent writing, editing, and proofreading skills; familiarity with AI tools and technologies; strong organizational and time-management skills; passion for the grocery industry is a plus.
RESPONSIBILITIES
Create SEO-optimized content across various channels; conduct keyword research; collaborate with SEO specialists; stay updated on SEO best practices; explore AI in content creation; analyze content performance; write metadata for various assets; and work with LLMs for optimizing AI-generated copy.
INDUSTRY
Retail and Grocery
SHORT DESCRIPTION
Seeking a creative and data-driven Senior Copywriter, SEO & AI to craft compelling, SEO-optimized content and leverage AI for content creation and optimization at Albertsons Companies.
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table. #LI-LM8
What you will be doing
We're seeking a creative and data-driven Senior Copywriter, SEO & AI to join our SEO team. You'll play a key role in crafting compelling and SEO-optimized content that resonates with our target audience and drives organic traffic to our websites. As well, keyword research and metadata writing will be part of the responsibility set. You will also have the opportunity to explore and leverage the power of AI in content creation and optimization. The ideal candidate will have a strong understanding of SEO best practices, excellent writing skills that are driven by SEO research and a passion for staying on top of the latest trends in AI and digital marketing.
The position’s preferred base is in Pleasanton, CA but will have the option of Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Pleasanton CA, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).
- Create SEO-optimized content: Write clear, concise, and engaging copy for a variety of channels, including website pages, product descriptions, blog posts, social media, email campaigns, and more.
- Conduct keyword research: Identify and target relevant keywords and phrases that align with our business goals and resonate with our audience.
- Collaborate with SEO specialists: Work closely with our SEO team to ensure content is optimized for search engines and meets our performance objectives.
- Stay up-to-date on SEO best practices: Keep abreast of the latest trends and algorithm updates to ensure our content remains effective and visible.
- Explore AI in content creation: Experiment with AI tools to generate content ideas, optimize existing copy, and improve overall content quality.
- Analyze content performance: Monitor and measure the effectiveness of content using analytics tools and make data-driven decisions to optimize performance.
- Write SEO metadata: For aisle, landing pages, and products. This will also extend to writing copy and metadata for assets such as videos that go on Youtube.
- Learn and Work with LLMs: While developing new AI personas, voices, and processes to optimize and edit copy generated from AI and LLMs while also staying up to date on AI language model advancements.
A copy of the full job description can be made available to you.
- Bachelor's degree in Marketing, Communications, English, or a related field or equivalent experience
- Proven experience as a copywriter with a focus on SEO
- Strong understanding of SEO principles and best practices
- Strong understanding of SEO tools such as SEMRush and Google Search Console
- Excellent writing, editing, and proofreading skills
- Familiarity with AI tools and technologies used in content creation
- Ability to work independently and as part of a team
- Strong organizational and time-management skills
- Passion for the grocery industry and food trends is a plus
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
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