Senior Customer Marketing Manager

About Us
We are the leading player in the SaaS analytics and workflow space for dental practices, launched in 2015 to help dentists manage and grow their practices. Our best-in-class tech makes it more fulfilling to be a dental professional and easier to be a patient. Nearly 9,000 dental practices utilize our platform to practice smarter, generating an average top-line production increase of 50% in the first 12 months. Whether a practice wants a comprehensive 2-year growth plan or simply a more effective Morning Huddle, we take the busy work out of growth. Our platform helps practices find patients, schedule them, follow up, collect payments, file their forms, design their treatment plans, and so much more. We are seeking an experienced Customer Marketing Manager that can help us to continue to grow, inspire and develop our Sales & Marketing team. If the profile below sounds like you - let’s talk!

What You’ll Do:

As a Senior Customer Marketing Manager, you will play a pivotal role in driving the adoption of our Dental Intelligence software product. You will be responsible for developing and executing effective marketing campaigns that resonate with our customer base and encourage deeper engagement with our platform & longtime customer loyalty.

Outcomes You’ll Own

• Demand Generation: Develop and execute targeted demand generation campaigns to first drive software adoption of our solutions. This includes creating compelling content, leveraging various marketing channels (email, in-app pop ups, webinars, etc.), and tracking campaign performance to optimize results.
• ROI communication: Work with data experts & product specialist to deliver content that showcases what results customer’s have achieved by using our solutions & what additional steps they can take to get even more
• Campaign Coordination: Manage competing priorities and create cohesive, overlapping marketing campaigns that align with overall business objectives. Collaborate with cross-functional teams (sales, product, customer success) to ensure seamless execution.
• Lifecycle Comms Implementation: As individual campaigns are proven successful for certain circumstances find ways to implement them into the ongoing customer lifecycle.
• Performance Measurement: Track and measure the success of marketing initiatives using key performance indicators (KPIs). Analyze campaign data to identify trends and optimize future efforts. Iterate quickly to increase desired results
• Customer Insights: Gather and analyze customer feedback from internal teams to identify areas for improvement and inform marketing strategy. Develop a deep understanding of our target audience to tailor messaging and campaigns effectively.
• Manage all mass customer comms – end of life, price increases, automated install/onboarding emails, etc.

What You Need to Get the Job Done

• 5+ years of experience in customer marketing or a similar role within a SaaS company.
• Proven track record of developing and executing successful demand generation campaigns that improve retention & product expansion opportunities
• Strong ability to learn quickly & adapt to changing circumstances
• Strong understanding of marketing automation tools and CRM systems
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical skills and data-driven mindset.

What Will Make Us REALLY Love you

• Experience working in the healthcare or dental industry.
• Familiarity with Gainsight, Hubspot, Salesforce or other CRM platforms.
• Experience with content management systems (CMS).
• Passion for the dental industry and a desire to make a positive impact.

If you are a highly motivated and results-oriented marketing professional with a passion for driving customer adoption, we encourage you to apply.

What You'll Love About Us

• Flexible Time Off + 10 paid holidays
• Competitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions.
• Company sponsored Life, Disability & AD&D
• Mental Health support programs, Cellphone & Gym membership Discounts
• 100% Paid Parental Leave
• 401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors.
• Tuition Reimbursement program
• Flexible work location - this is a remote opportunity, with the option to work hybrid in our Pleasant Grove, UT office, if local.

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