Senior Digital Advertising Manager

Senior Digital Advertising Manager (Amazon)

Goods iQ, a global leader in the development and distribution of smart consumer products, is seeking a pay-per-click (PPC) specialist to plan, create, track, report and optimize ad campaigns for our omni-channel brands. You will manage a comprehensive retail media strategy to maximize brand visibility, conversion, and market share for our portfolio, which includes brands such as Bostitch®, BLACK+DECKER®, Spec Ops™ Tools, and LockerMate®. This position offers a dynamic and fast-paced environment with a balance of independent work and team collaboration.

Are you an aspiring, results-oriented PPC specialist looking for a role that engages both your creative and analytical sides? Do you have strong copywriting, organization, and problem-solving skills? Are you eager to support, execute, and own activities that touch every aspect of the marketing framework? If so, we want to meet you!

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Key Responsibilities

• Manage and optimize Goods iQ’s paid advertising and retail media strategy across platforms like Amazon, Walmart, Lowe’s, and Home Depot.
• Develop and execute retail media campaigns, including Sponsored Advertising and DSP activations, to drive traffic, conversion, and organic ranking improvement.
• Allocate budgets strategically to align with business goals and deliver results within budget thresholds.
• Leverage analytics tools for campaign optimization, bid management, and performance reporting, providing insights to the team.
• Prepare regular performance reports, analyze category trends, and conduct competitive benchmarking.
• Perform keyword research to enhance SEO and SEM efforts and create paid media plans for new product launches.
• Conduct A/B testing, troubleshoot underperforming campaigns, and maximize ROAS through continual optimization.
• Collaborate with internal teams to align on performance goals and strategic initiatives.

Preferred Skills

• Expertise in Amazon Ads, including DSP and AMC, as well as Google Analytics, AdWords, and Facebook Business.
• Experience with ad platforms like Quartile and tools like Helium 10, Jungle Scout, and Sellics.
• Advanced skills in Microsoft Excel and PowerPoint; Power BI knowledge is a plus.
• Analytical mindset with strong attention to detail, problem-solving, and creative thinking abilities.
• Proficiency in social media ad management and content creation is advantageous.

Requirements

• 4+ years in paid growth marketing, with a focus on Amazon Advertising.
• Ability to work on-site in North Kingstown, RI.
• Bachelor's degree in marketing, economics, statistics, or a related field, or relevant experience.
• Strong understanding of programmatic advertising, DSPs, and ad platforms.
• Proven track record of delivering successful advertising campaigns that meet business objectives.
• Must be a self-starter, collaborative, results-driven, and legally authorized to work in the U.S.

Our Company

Here at Goods iQ, we develop smart products built by exceptional people. Our team of bustling makers and creators is the lifeblood of our company, fostering a vibrant, fast-paced culture that values honesty, collaboration, and the occasional happy hour.

We’re a global leader in the development, manufacturing, and distribution of consumer goods under a growing portfolio of brands including Bostitch®, BLACK+DECKER®, Spec Ops™ Tools, and LockerMate® — just to name a few!

• Benefits: We offer a competitive benefits package that includes health, dental, and vision, 401k matches, vacation days, advancement opportunities, and more. This position is also eligible for our bonus program.
• Our Culture: Our goal is to seek excellence in whatever we do; whether it's shaking up the market with a revolutionary product or redefining industry expectations. It’s this forward-thinking and ambition that drives our company culture—one that puts freedom, honesty, and communication at the forefront. That's why we're always looking for driven, self-motivated individuals to join our progressive and dynamic team that’s backed by a variety of perks. Here are a few we love the most: flexible schedules, team building activities, casual dress (seriously, we’re good with workout clothes and hats), continued learning including conferences and courses, and an open-door policy.
• Our Headquarters: We work, create, and collaborate at our brand-new office located in the Quonset Business Park in North Kingstown, RI. And while we can’t list everything our space has to offer, here are some of the things our employees can’t stop talking about: comfortable lounge and breakout areas, adjustable sit-stand desks, a fully stocked gourmet kitchen with ice-cold beer on tap, an outdoor quad, and a nearby bike path.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Application Question(s):

• Please describe your experience using the Amazon Advertising Platform

Education:

• Bachelor's (Preferred)

Experience:

• PPC Campaign Management: 4 years (Required)
• Amazon Advertising: 4 years (Required)

Ability to Commute:

• North Kingstown, RI 02852 (Required)

Work Location: Hybrid remote in North Kingstown, RI 02852