Senior Digital Channel Strategist: Social Media - Staten Island

Job Description

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.

Job Responsibility

• Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
• Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
• Guides the design of digital experiences across the path to purchase from.
• Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
• Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
• Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
• Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
• Responsible for social media marketing and online community management.
• Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 3-5 years of relevant experience, required.

Highly Preferred

• Experience in photography and videography.
• Strong interpersonal skills.
• Open to hybrid and going to sites as needed (Staten Island area)
• Open to 1 day onsite in New Hyde Park

Highly Preferred Experience

• Supported crafting and implementation of channel-specific social media strategies, through research, benchmarking, messaging, and audience identification.
• Collaborated with corporate marketing, public relations, and key facility and/or program stakeholders to identify and generate content opportunities.
• Created content and executes day-to-day publishing for corporate social media channels.
• Tracked performance and develops different qualitative and quantitative research techniques to garner and unearth insights to maximize reach and engagement, and identify areas of strategic improvement.
• Performed social listening and community management to keep a pulse on relevant topical discussions and overall brand sentiment.
• Assisted with crisis management, bad reviews, feedback, and negative news communications.
• Moderated user-generated content and messages as per company and community standards.
• Engaged with community members to build meaningful connections, encourage community networking, and maintain and enhance their relationship with the brand.
• Maintained social media profiles, ensuring information represented on corporate social channels is up-to-date and comprehensive.
• Communicated regular reporting and campaign results to leadership.