Senior Digital Marketing Analyst

Louisville, KY

At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accomplishment is earned by only the country's top 3% of Ad Agencies. J&L Marketing is seeking a Senior Digital Marketing Analyst to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar.

Our ideal Senior Digital Marketing Analyst loves data and can innovate, analyze, and optimize digital campaigns while providing first-class support to our clients and colleagues. We are looking for talented, motivated, and highly collaborative individuals to bring expertise and a forward-thinking approach to our team.

To be successful as a senior digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch senior digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team while leading and mentoring other analysts.

Senior Digital Marketing Analyst Responsibilities:

• Manage and act as key advisor on Google Analytics, PowerBI, and other reporting tools to analyze and identify opportunities for improvements.
• Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marketing efficiencies and optimizations and deliver actionable next step recommendations to partners.
• Perform complex, comprehensive analyses and provide expert advice on various topics, while providing timely and accurate information to key stakeholders to fuel data-driven decisions
• Provide guidance and recommendations for success measures, KPI strategy, and product health measures across multiple product teams.
• Guide stakeholders in crafting a measurement strategy for their area and support their analytics needs to enable data driven decision making.
• Engage stakeholders through storytelling that connects the data collected to the stakeholder objectives, told in a concise organized fashion.
• Mentor, coach, and encourage less senior analysts to advance their skillsets and competencies
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Senior Digital Marketing Analyst Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent professional experience may be considered in place of a degree)
• 3+ years of Google Ads and Microsoft Ads experience
• 3+ years of Google Analytics experience
• 3+ years of Meta Advertising experience
• Expert using data visualization tools
• Expert using Google Tag Manager.
• Google Ads Certifications required
  • Paid Search
  • Display
  • Discovery
  • Video
  • Shopping
• Experience in a deadline-driven environment
• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.

Benefits:

• Remote Work Opportunity Will Be Considered Based On Experience
• Competitive Salary
• Health, Dental, Vision, and Disability Insurance
• Company Paid Life Insurance
• Vacation, PTO, Sick Time, and Seven Observed Holidays
• Fun and Professional atmosphere
• 401k With Company Match

Please Note:

Please be aware of potential job scams. J&L Marketing will never ask for personal information such as bank details or social security numbers during the interview process. If you're ever in doubt, contact us directly through our official website.