Senior Digital Marketing Manager

Overview
We are seeking a dynamic and experienced Senior Digital Marketing Manager to lead our digital marketing initiatives. This role is pivotal in driving our online presence, enhancing brand visibility, and maximizing engagement across various digital platforms. The ideal candidate will possess a strong background in digital marketing strategies, a passion for analytics, and the ability to manage multiple projects effectively.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Oversee SEO initiatives to improve organic search rankings and drive traffic to the website.
• Manage social media marketing campaigns across various platforms, ensuring brand consistency and audience engagement.
• Analyze data using analytics tools to measure campaign effectiveness and identify areas for improvement.
• Conduct thorough market research to stay ahead of industry trends and competitor activities.
• Lead performance marketing efforts, including PPC campaigns, to maximize ROI.
• Manage PR and Promotions Efforts
• Design and execute email marketing campaigns utilizing marketing automation tools.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
• Mentor and guide junior team members in best practices for digital marketing.

Requirements

• Proven experience in a senior digital marketing role or similar capacity.
• Strong knowledge of SEO, social media marketing strategies, and performance marketing techniques.
• Experience with analytics tools (e.g., Google Analytics) for data-driven decision-making.
• Excellent research skills with the ability to analyze market trends effectively.
• Familiarity with email marketing platforms and marketing automation tools.
• Strong project management skills with the ability to prioritize tasks effectively.
• Exceptional communication skills, both written and verbal, with a keen attention to detail.
• A proactive approach to problem-solving and a passion for staying updated on digital marketing trends.

Join our team as we continue to innovate in the digital space!

Job Type: Contract

Pay: $27.00 per hour

Expected hours: 10 – 25 per week

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours

Application Question(s):

• Do you have advertising agency production experience?

Education:

• Bachelor's (Required)

Experience:

• Timeline managment: 2 years (Required)
• Marketing Production Management: 4 years (Required)

Ability to Commute:

• Dallas, TX 75219 (Required)

Work Location: Hybrid remote in Dallas, TX 75219