Senior Digital Marketing Manager

Full Time • Fort Myers, FL, United States of America

102,350 - 129,598 (Yearly) Added 23 hours, 56 minutes ago

Summary

LOCATION

Remote (must reside in the state of Florida)

QUALIFICATIONS

6+ years of experience in digital marketing, cannabis industry experience, knowledge of cannabis digital marketing platforms (e.g., AlpineIQ, Dutchie), experience in data analysis using BI tools, and excellent communication skills.

RESPONSIBILITIES

Develop and execute email, SMS, and push notification campaigns, manage customer segmentation, analyze campaign performance, collaborate on brand consistency, develop customer loyalty strategies, oversee e-commerce platform management, and manage digital advertising campaigns.

INDUSTRY

Cannabis

SHORT DESCRIPTION

Ayr Wellness seeks a forward-thinking Sr. Digital Marketing Manager to enhance CRM, e-commerce, and digital advertising efforts to drive online revenue and growth.

Company Description

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.

Job Summary

Ayr Wellness is looking for a highly analytic, forward-thinking Sr. Digital Marketing Manager to support CRM, e-commerce, website management and digital advertising and promotions. Working with the Regional Marketing Director, the Sr. Digital Marketing Manager is responsible for driving online revenue and growth.

Duties and Responsibilities

Develop and execute email, SMS, and push notification campaigns that drive customer engagement and e-commerce conversions.
Manage customer segmentation to personalize and target communications effectively.
Analyze the performance of communication campaigns (open rates, click-through rates, conversions) and optimize accordingly.
Collaborate with creative and content teams to ensure brand consistency across all customer communications.
Develop strategies for building customer loyalty through CRM initiatives, including automated workflows and customer journey mapping.
Analyze customer data to identify trends and opportunities for growth, engagement, and retention
Oversee the day-to-day management of the e-commerce platform, ensuring seamless customer experience from browsing to checkout.
Optimize the e-commerce customer journey to improve conversion rates and reduce cart abandonment.
Track and analyze e-commerce performance metrics such as traffic, conversion rates, average order size, and revenue growth.
Plan, implement, and manage digital advertising campaigns
Oversee customer loyalty program to drive retention
Understanding of SEO/SEM best practices, with a focus on hyperlocal marketing
Manage listing platforms (Weedmaps, Leafly, Google, Yelp, etc.)
Other duties as assigned

Qualifications

6 + years of experience in digital marketing
Cannabis industry experience required
Experience with cannabis digital marketing platforms such as AlpineIQ and Dutchie e-commerce or other similar platforms
Experience in analyzing data utilizing BI
Must be able to thrive in a fast-paced, quick-changing environment
Self-starting, forward thinking idea generator with entrepreneurial spirit
Fully engaged, team player with excellent communication skills
Position will be remote however must live in the state of Florida

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