Senior Digital Marketing Manager For Investment Immigration

JOB DESCRIPTION: Senior Digital Marketing Manager for Investment Immigration

Beyond International Group is a rapid growing Inc 5000 company in commercial real estate financing and investment immigration

The Marketing team, a diverse and creative group, focuses on driving demand generation, engaging prospective customers, and supporting customer communications. With a rapidly growing company, the team embraces new challenges as the business evolves. The position will report to executive team with the career path to lead the marketing effort of the whole group

IMPORTANT: To be considered for this role, please apply directly to this URL: https://beyondinternational.bamboohr.com/careers/61

Job Summary:

The Senior Digital Marketing Manager for Investment Immigration will be responsible for developing and executing an integrated digital marketing strategy aimed at promoting investment immigration programs to high-net-worth individuals (HNWIs) and families globally. This role will oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, email marketing, YouTube, and paid advertising, to increase brand awareness, drive qualified leads, and convert prospects into clients.

Key Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Develop and implement comprehensive digital marketing strategies for investment immigration, tailored to attract potential investors across global markets.
• Oversee digital campaigns across various channels, including SEO, SEM, social media, email marketing, YouTube, and paid media, ensuring cohesive messaging and lead generation.
• Align digital marketing efforts with the broader marketing, sales, and business development objectives of the organization.

• Drive lead generation initiatives through targeted digital marketing campaigns and optimize conversion rates across channels.
• Work with the sales team to define and implement lead nurturing strategies using email, automation tools, and personalized content.
• Create and test landing pages and call-to-action (CTA) strategies that are optimized for conversion and aligned with specific digital campaigns.

• Develop and execute a YouTube strategy, including video content creation, optimization, and performance tracking, to attract and engage potential investors.
• Leverage YouTube as a key platform for content marketing, utilizing videos such as educational content, success stories, webinars, and explainer videos on investment immigration.
• Optimize videos for SEO using titles, descriptions, tags, and closed captions to increase visibility and engagement.

• Lead SEO initiatives to ensure high organic search rankings for key terms related to investment immigration programs.
• Oversee the development of SEO-friendly content, including blog posts, landing pages, articles, and case studies, to attract organic traffic.
• Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to target relevant demographics and increase leads.

• Develop and implement a social media strategy across platforms like LinkedIn, Facebook, Twitter, and Instagram to engage with potential clients and partners.
• Use paid social media advertising to drive awareness, promote content, and capture leads.
• Manage day-to-day social media engagement, responding to comments and inquiries to build relationships and enhance the firm’s online reputation.

• Create a content strategy that supports the marketing and sales funnel, including blogs, white papers, case studies, and success stories that highlight the benefits of investment immigration programs.
• Oversee the development of high-quality, engaging content that speaks to the interests and needs of potential investors.
• Collaborate with the creative team to ensure brand consistency and high standards for all digital content.

• Track and measure key performance indicators (KPIs) for digital campaigns, including traffic, engagement, leads, and conversions.
• Utilize Google Analytics, social media insights, and other tools to gather data on digital performance, making recommendations for improvements.
• Regularly report on campaign results and digital marketing performance to senior management.

• Stay current with industry trends, competitor strategies, and emerging digital marketing tools to continuously enhance campaign effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the investment immigration space and adjust strategies accordingly.

• Lead and manage the digital marketing team, providing mentorship, training, and guidance on digital marketing best practices.
• Work closely with internal teams, including sales, legal, and customer service, to ensure that marketing efforts align with overall company goals and provide a seamless customer journey.
• Foster a culture of creativity and innovation within the digital marketing team.

Key Skills & Qualifications

Required Skills:

• At least 3-year marketing experience in financial services, legal services or investment immigration
• Knowledge of marketing in international markets and experience targeting high-net-worth individuals (HNWIs)
• Proven experience in digital marketing with a focus on lead generation, content marketing, and paid media.
• Proven success in planning and execution of marketing events, both online and offline

• Strong expertise in SEO and SEM, including Google Ads, and managing paid campaigns across multiple platforms (Google, LinkedIn, Facebook, YouTube).
• In-depth knowledge of YouTube marketing and video content strategies, including video SEO, channel management, and performance optimization.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Proficient in analytics tools like Google Analytics, Google Tag Manager, and social media insights platforms to measure performance and optimize campaigns.
• Strong project management skills, with the ability to handle multiple digital campaigns simultaneously.
• Excellent written and verbal communication skills, with the ability to craft persuasive digital content.
• Strong understanding of conversion rate optimization (CRO) and user behavior on digital platforms.

Preferred Qualifications:

• Multilingual skills to target diverse global audiences.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) for creating detailed marketing reports.
• Experience in influencer Campaign
• Experience working in a private equity investment organization
• Using generative AI in campaign development and optimization

Educational Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Master’s degree or digital marketing certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) is a plus.

Employee Benefits and Perks:

We offer a comprehensive benefits package:

• 100% company-paid employee medical, dental, vision, and life insurance
• PTO (vacation and sick)
• 401(k) with Enhanced Employer Safe Harbor match
• 10 paid holidays in a year.
• Free Gym Pass (Irvine-based employees)
• Professional membership reimbursement
• Cell phone/technology reimbursement

Compensation:

Pay range: $80,000 - $120,000.00 annual (D.O.E.)

Applicants must be currently authorized to work in the United States on a full-time basis and able to commute to Houston, Texas. We do not currently provide work sponsorship.

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.

Beyond International is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law. Beyond International is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement. Beyond International is an at-will employer.