Senior Director, Consumer Marketing – Us Commercial

The Role

Moderna is at the forefront of messenger RNA (mRNA) therapeutics, and we are seeking a dynamic Senior Director of Consumer Marketing to join our US Commercial team. This critical leadership role entails developing and executing innovative consumer marketing strategies for our respiratory portfolio, with an emphasis on patient-centric initiatives. As a senior leader, you will guide a team to deliver impactful campaigns that resonate with patients while reinforcing Moderna's commitment to revolutionary therapies. Your leadership will shape Moderna’s consumer engagement strategies, ensuring alignment with organizational objectives and commercial success.

Here’s What You’ll Do

• Develop and execute a comprehensive consumer marketing strategy for the US Commercial organization, ensuring alignment with Moderna’s business objectives.

• Lead and manage a team of marketing professionals, providing mentorship, fostering development, and ensuring the delivery of high-impact initiatives.

• Conduct and oversee market research and analysis to understand the pharmaceutical consumer landscape, including patient demographics, behaviors, market trends, and competitor strategies.

• Translate insights into action by developing innovative marketing campaigns to drive patient engagement and support brand growth.

• Develop and manage robust brand strategies for Moderna’s pharmaceutical products, including establishing strong brand identities and messaging.

• Maintain strict adherence to regulatory compliance, ensuring all marketing efforts align with industry regulations and ethical standards.

• Oversee the consumer marketing budget, effectively allocating resources, optimizing ROI, and evaluating the success of marketing initiatives.

• Utilize digital marketing channels to enhance consumer reach and engagement.

• Lead cross-functional collaboration with internal and external stakeholders, ensuring integration of marketing efforts across all functions.

• Champion the consumer marketing elements of new product launches, ensuring successful market entry and sustained growth.

• Develop KPIs to measure the success of marketing strategies and adjust based on data-driven insights.

• Represent the consumer marketing function within leadership discussions, providing insights and strategic recommendations to senior executives.

Here’s What You’ll Need (Basic Qualifications)

• A minimum of 12–15 years of marketing experience, including at least 5 years of dedicated consumer marketing experience, preferably in the pharmaceutical or biotech industries.

• At least 3 years of people management experience, with a demonstrated ability to lead and develop high-performing teams.

• A Bachelor's degree in Marketing, Business, or a related field.

• Demonstrated experience in leading teams, strategic planning, and the successful execution of large-scale marketing campaigns.

Here’s What You’ll Bring to the Table (Preferred Qualifications)

• Proven leadership skills, with a track record of managing and developing high-performing teams.

• A strong understanding of the healthcare ecosystem, including consumer and patient dynamics within the pharmaceutical space.

• Expertise in brand management, campaign development, and digital marketing strategies.

• Robust analytical skills with the ability to leverage data to inform decision-making and optimize marketing ROI.

• Demonstrated success in new product launches and market introduction strategies.

• Experience managing large budgets and resource allocation in a matrixed organization.

• Exceptional interpersonal and communication skills, with the ability to influence senior stakeholders and build consensus across functions.

• A deep understanding of regulatory compliance and its role in pharmaceutical marketing.

• A passion for innovation and a commitment to driving meaningful change within a fast-paced, high-growth environment.

• A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

• Highly competitive and inclusive medical, dental and vision coverage options
• Flexible Spending Accounts for medical expenses and dependent care expenses
• Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
• Family care benefits, including subsidized back-up care options and on-demand tutoring
• Free premium access to fitness, nutrition, and mindfulness classes
• Exclusive preferred pricing on Peloton fitness equipment
• Adoption and family-planning benefits
• Dedicated care coordination support for our LGBTQ+ community
• Generous paid time off, including:
  
  • Vacation, sick time and holidays
  • Volunteer time to participate within your community
  • D iscretionary year-end shutdown
  • Paid sabbatical after 5 years; every 3 years thereafter
• Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
• 401k match and Financial Planning tools
• Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
• Complimentary concierge service including home services research, travel booking, and entertainment requests
• Free parking or subsidized commuter passes
• Location-specific perks and extras!

About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.

By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We’re focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at leavesandaccommodations@modernatx.com . (EEO/AAP Employer)